OpenAI’s Sora was probably the most hyped releases of the AI period, launching in December 2024, practically 10 months after it was first previewed to awe-struck reactions because of its — on the time, no less than — unprecedented degree of realism, digital camera dynamism, and immediate adherence and 60-second lengthy era clips.
Nevertheless, a lot of the luster has worn off as quite a few different AI video mills — from U.S. startups Runway to Luma to Chinese language opponents Kling, Hailuo MiniMax, and Israel’s LTX Studio — are all providing generative AI video fashions and functions for customers and enterprise customers that rival or have already surpassed OpenAI’s providing. Additionally, we by no means did get the 60-second generations from a single Sora immediate, so far as I do know.
However now OpenAI and its ally/investor/frenemy Microsoft are in search of to deliver Sora to way more customers — without spending a dime (no less than for a couple of generations). At present, Microsoft introduced that Sora is now being supplied by its Bing Video Creator function on the free Bing cellular app for iOS (Apple iPhone and App Retailer) and Android (Google Play Retailer).
Bing Video Creator with Sora is the most recent in a sequence of AI-driven choices from Microsoft, following the discharge of Bing Picture Creator and Copilot.
As Microsoft Company Vice President (CVP) and Head of Search Jordi Ribas wrote on X: “Two years ago, Bing was the first product to ship image creation for free for our users. Today, I’m excited to share that Bing Video Creator is now available in the Bing mobile app, everywhere that Bing Image Creator is available worldwide. Powered by Sora, Bing Video Creator transforms your text prompts into short videos. Just describe what you want to see and watch your vision come to life.”
To introduce Bing Video Creator, Microsoft has launched a promotional video advert (embedded above) that showcases how the device brings artistic concepts to life.
The advert demonstrates customers typing prompts like “Create a hummingbird flapping its wings in ultra slow motion,” “A turtle drifting slowly through a neon coral canyon,” and “A tiny astronaut exploring a giant mushroom planet.” The AI then generates brief, vibrant video clips based mostly on these prompts.
The video emphasizes how simple it’s to create and share these movies, together with an instance of the astronaut video being shared in a chat and receiving constructive reactions.
Free 5-second vertical video creations on cellular — with horizontal movies coming quickly
Bing Video Creator turns textual content prompts into five-second AI-generated movies. To make use of the device, customers can open the Bing Cellular app, faucet the menu within the backside proper nook, and choose “Video Creator.”
Alternatively, typing a immediate immediately into the Bing search bar within the app — starting with “Create a video of…”—will launch the video creation course of.
As soon as the immediate is entered, Bing Video Creator generates a brief video based mostly on the outline.
For instance, a immediate like “In a busy Italian pizza restaurant, a small otter works as a chef and wears a chef’s hat and an apron. He kneads the dough with his paws and is surrounded by other pizza ingredients” would end in an attractive, AI-generated five-second video.
At the moment, movies can be found in 9:16 portrait format — that’s, vertical, good for TikTok and YouTube Shorts — although Microsoft says it in its announcement weblog put up {that a} 16:9 aka panorama or horizontal side ratio possibility is “coming soon.”
Bing Video Creator is rolling out worldwide beginning June 2, 2025 — apart from China and Russia. It’s accessible now on the Bing Cellular app, with desktop and Copilot Search additionally stated to be lauching “soon.”
Free to make use of for 10 quick generations, limitless gradual generations
Bing Video Creator is free for all customers.
Every consumer is allowed ten “Fast” video generations, which may create movies in seconds.
After utilizing these, customers can proceed with Customary velocity generations — which takes minutes — without charge, or redeem 100 Microsoft Rewards factors for every extra Quick creation.
These reward factors come from Microsoft’s free, opt-in program that enables customers to earn factors for on a regular basis actions — like looking out with Bing, buying within the Microsoft Retailer, or taking part in video games with Xbox Sport Cross.
To take part, customers should check in with a Microsoft account and activate their Rewards dashboard right here.
Past enjoyable movies and social media posts, Bing Video Creator is positioned as a device for enhancing on a regular basis communication and creativity. Bing’s announcement encourages customers to create movies to have a good time particular moments, check artistic concepts, and talk extra successfully.
To assist customers get one of the best outcomes, Bing suggests offering descriptive prompts, incorporating action-oriented language, and experimenting with tone and elegance—equivalent to cinematic or playful aesthetics.
Accountable AI and security, built-in
Microsoft says that Bing Video Creator is designed based on its Accountable AI rules, leveraging C2PA requirements for content material credentials to assist establish AI-generated content material.
The device additionally consists of moderation options that mechanically block prompts that would generate dangerous or unsafe movies.
Implications for enterprises and technical decision-makers
Though Bing Video Creator is presently framed as a consumer-focused device, its underlying expertise and capabilities might have attention-grabbing implications for enterprise customers — significantly these concerned in AI orchestration, knowledge engineering, and AI mannequin deployment.
For AI engineers liable for deploying and fine-tuning giant language fashions, Bing Video Creator highlights the rising maturity of generative AI video past text-based fashions. Whereas not an enterprise product itself, the expertise behind it might encourage new methods to include video era into enterprise workflows, equivalent to creating automated video summaries, coaching content material, or advertising and marketing supplies.
For professionals orchestrating scalable AI pipelines, Bing Video Creator showcases a sensible utility of generative video that would affect how enterprises take into consideration deploying these fashions at scale. The device’s ease of use and fast responsiveness recommend potential future functions inside enterprise workflows, whether or not for inside coaching, artistic ideation, or buyer engagement.
Knowledge engineers may see Bing Video Creator’s simplicity and shareability as an indication of how AI could make advanced data-driven insights extra accessible. Whereas these consumer-grade movies are transient and visually centered, comparable expertise may very well be tailored sooner or later to show advanced datasets or mission outcomes into brief, participating video narratives that resonate with non-technical audiences.
Bing Video Creator is a part of Bing’s ongoing push to democratize AI creativity. Whereas there’s no phrase but on options past panorama video help, Bing says it would proceed refining and increasing the expertise as extra customers start exploring video era.
For these prepared to present it a attempt, Bing invitations customers to obtain the Bing Cellular app and start creating movies in the present day.
To be taught extra about Bing Video Creator and the best way to begin incomes Microsoft Rewards factors for even quicker video creation, go to right here.
Day by day insights on enterprise use instances with VB Day by day
If you wish to impress your boss, VB Day by day has you lined. We provide the inside scoop on what corporations are doing with generative AI, from regulatory shifts to sensible deployments, so you’ll be able to share insights for optimum ROI.
An error occured.
