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NEW YORK DAWN™ > Blog > Art > Outrage Over Airbnb’s “Gladiator Experience” in Rome’s Colosseum
Outrage Over Airbnb’s “Gladiator Experience” in Rome’s Colosseum
Art

Outrage Over Airbnb’s “Gladiator Experience” in Rome’s Colosseum

Last updated: November 19, 2024 11:20 pm
Editorial Board Published November 19, 2024
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Prepare, get set, go cosplay as a gladiator and combat a random stranger in Rome’s torch-lit Colosseum — without cost? 

Airbnb will begin taking reserving requests subsequent week for an “exclusive gladiator experience” to be held within the Colosseum subsequent spring, sparking outrage amongst some Italian officers who say the occasion degrades the traditional amphitheater to the ranks of a theme park.

“We are not in Disneyland, we are in Rome. Every now and then someone seems to forget it,” Secretary of Rome’s Democratic Celebration Enzo Foschi stated in an announcement final week. 

Titled “Train for Gladiador II Glory” on the reserving web site, the expertise promotes the brand new movie Gladiator II, starring Paul Mescal, Pedro Pascal, and Denzel Washington. The holiday rental web site stated it is going to choose 16 friends to take part in two non-public occasions on Could 7 and Could 8.

An Airbnb spokesperson advised Hyperallergic that the corporate donated $1.5 million to the Colosseum Archaeological Park for restoration efforts as a part of the collection. Alfonsina Russo, director of the Colosseum Archaeological Park, stated in an announcement that the positioning’s settlement to host the gladiator occasions was supposed as a transfer to “enhance the historical and cultural heritage of the Flavian Amphitheater.” 

The periods are marketed on the Airbnb web site in its basic trip rental reserving format, full with a reserving host (Lucius the fictional gladiator, with Mescal’s picture in his profile and “I fought a rhinoceros once” listed beneath “Pets”) and an inventory of surprising specs. “Behold the Colosseum: Its doors are forever closed at night … except for this night,” the expertise description reads. “Let us open the gates of Rome’s legendary Colosseum to test the limits of your strength and honor.” The commercial clarifies that “by decree of the Emperor, no guest shall stay the night.”

A simulated gladiator combat utilized in Airbnb’s commercial

Individuals might be guided by a “patron,” who will lead them into the Colosseum after sundown. The visitor will then be escorted into underground chambers to decorate up in Roman-inspired armor in preparation to observe “seasoned gladiators” carry out a battle earlier than members try their very own. 

Russo stated the occasion is not going to intervene with regular visits to the Colosseum as a result of it is going to happen after hours.

Officers from Italy’s right-wing Brothers of Italy celebration, to which the nation’s Prime Minister Giorgia Meloni belongs, have defended the non-public occasions. “We are absolutely in favor of the agreement between public and private in culture,” stated Federico Mollicone, a member of the Brothers of Italy celebration and parliamentary tradition commissioner, in an announcement offered to Hyperallergic. Mollicone argued that the gladiator exhibits would convey “profitability” to the monument whereas additionally contributing to “education and scientific exploration.” 

Massimiliano Smeriglio, a member of the Democratic Celebration and Rome’s councilor for Rome, stated on Instagram final week that he had written to the CEO of Airbnb asking him to “forfeit the tourist-gladiator show.” 

“With this initiative, once again, a principle of commodification and consumption of culture is reaffirmed,” Smeriglio stated in his assertion, including that it’s over-tourism and never conservation that the park should tackle. 

“The hyper-tourism of our cities means they risk becoming Disneylands for the rich and losing their identities,” Smeriglio wrote on Instagram.

airbnb2

The Could occasion will permit guests contained in the Colosseum after regular working hours.

A spokesperson for Airbnb advised Hyperallergic that the corporate has “sensitively recreated” historical past “by bringing to life the drama and awe of gladiator fights during the time of the Roman empire,” working in collaboration with the park’s archaeological crew. 

Italian tradition officers are scrambling to restrict attendance at a number of iconic websites as vacationer numbers surge. Rome officers plan to impose charges for visiting town’s Trevi Fountain, and in Venice, day-trip vacationers are charged a congestion price-like charge throughout peak seasons to go to town. Earlier this month, Pompeii restricted day by day attendance to twenty,000 guests. Vacationers proceed to make headlines at European cultural websites for disruptive and harmful habits, together with carving letters into Pompeii ruins and utilizing the Trevi Fountain as a private water refill station. 

“The Colosseum is a symbol of the thousand-year history of Rome, its image must not be debased in the eyes of the world and it cannot become a playground,” Smeriglio wrote on Instagram.

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