Singular launched the 2025 return on funding (ROI) Index, a complete data-driven rating of cellular promoting efficiency throughout the globe. This 12 months’s report present that Reddit and Moloco have joined Google, Meta, TikTok and Apple in cellular advert management, Singular mentioned.
This 12 months’s report displays tens of billions of {dollars} in advert spend, billions of app installs, and trillions of in-app and internet advert impressions throughout hundreds of thousands of promoting campaigns. With all that knowledge, it gives entrepreneurs a roadmap to the perfect advert companions for return on advert spend (ROAS). (We final coated it in 2023).
“The dominance of Google and Meta remains but names like TikTok, Apple Search Ads, and Moloco are firmly in the global growth conversation,” mentioned John Koetsier, vice chairman of Insights at Singular, in a press release. “And our new Singular ROI Quadrant reveals that it’s often smaller ad networks that deliver outsized ROI for advertisers.”
Additionally fascinating, given Applovin’s large valuation surge over the previous 12 months: rival Moloco considerably surpasses Applovin in advert spend by Singular clients.
Advert networks’ quadrant progress in 2025.
Key findings from the 2025 Index:
The golden 9Nine large advert platforms hit each regional leaderboard, together with AppLovin, Google Adverts, ironSource from Unity, Liftoff, Meta Adverts, Mintegral, Moloco, TikTok for Enterprise, and Unity Adverts.
Apple Search Adverts dominanceDespite not being obtainable on Android, Apple ranks third in whole advert spend and seventh general in ROI.
X remains to be related, however there’s a caveat …The previous Twitter remains to be a participant, hitting 18 prime lists, regardless of having misplaced some steam as X. The caveat: adverts on X carry out greatest in porn and playing verticals.
Moloco’s riseAppLovin will get all of the information, however this under-the-radar advert community is fifth in world ROI and fifth in spend. Additionally, Moloco made each regional/vertical checklist it certified for the second 12 months in a row.
Reddit’s ascentWith 47% year-over-year person progress and its first worthwhile 12 months, Reddit Adverts now ranks on 18 prime lists, with standout efficiency in gaming and fintech.
Rewarded advert networks’ large surgeA third of prime progress advert networks—together with KashKick, Adjoe, and MAF—now function within the rewarded or incentivized advert area. Some are so large they needed to be categorised with the big advert networks.
Snap’s resurgenceWith improvements like SKOverlay codecs, value-based optimization, and a 7/0 supply window, Snap Adverts is driving worthwhile app installs and progress.
New in 2025
This 12 months introduces the Singular ROI Quadrant, highlighting 4 courses of advert companions by contrasting advert value to marketing campaign ROI. Entrepreneurs can now determine high-ROI however low-cost advert networks within the Quadrant of Progress, with networks like Reddit, Rokt, and Digital Turbine main in particular areas.
Moreover, the ROI Index now features a searchable view by geo and vertical, enabling entrepreneurs to seek out top-performing advert companions tailor-made to their distinctive progress wants.
