At Gamescom Latam, Roblox introduced it has damaged floor on a brand new knowledge heart in Brazil — slated to go dwell in early 2026.
The brand new infrastructure will improve the Roblox expertise for tens of millions of customers in Brazil, offering improved efficiency and decreased latency nationwide.
The information heart will probably be situated in São Paulo, the capital, a strategic location chosen to greatest serve the rising Roblox group in Brazil. Brazil is Roblox’s second largest market worldwide by each day lively customers, having grown at an mixture fee of 181% in 4 years.
Gamescom Latam Large Competition is being held this week in Sao Paulo, Brazil.
Having a knowledge heart in Brazil comes with a number of advantages, together with:
Higher body charges, response instances, and decreased jitter for gamers throughout the nation
An improved expertise for gamers having fun with high-fidelity, high-performance video games
Assist for all of Roblox’s cutting-edge developer tooling, enabling doubtlessly extra aggressive, high-speed gameplay
Optimized efficiency on each high-spec and lower-end units as a result of decreased latency and improved load instances
A high-performance surroundings for creators’ video games, rising creators’ Brazilian playerbase
Jerret West, chief advertising and marketing officer and head of worldwide enlargement at Roblox, stated in a press release, “We’re excited to launch our new data center in Brazil, our most advanced yet. With cutting-edge hardware, we’re boosting performance and reliability for our Brazilian players and preparing to welcome millions more. Brazil is incredibly important to us, and we’re dedicated to building a more immersive and responsive platform for users here and beyond.”
The Roblox sales space at Gamescom Latam, the day earlier than the expo opened to followers.
Matheus Vivian (a.ok.a. Hermit Crab) is a Brazilian developer and creator who most not too long ago labored with the Brazilian Olympics Committee and Menino Maluquinho to deliver their activations to life on the Roblox platform.
In a press release, Vivian stated, “As a Roblox developer based in Brazil, seeing Roblox invest in a cutting-edge data center right here is incredibly exciting. This move shows how seriously Roblox takes our community and our potential. Better infrastructure means faster load times, smoother gameplay, and more opportunities to build amazing experiences for Brazilian players and creators. It’s inspiring to see this kind of long-term commitment to our region. The future is bright for creators here.”
This announcement follows the launch of Regional Pricing, which permits creators to supply region-specific costs for his or her in-experience gadgets. Creators who choose in to Regional Pricing now have an extra device to construct a world enterprise and maximize earnings on Roblox.
For customers, because of this costs in Robux are extra reflective of their native financial system, fairly than paying the identical value no matter the place they’re. Later this yr, the corporate plans to allow Regional Pricing for avatar gadgets.
For extra info, attendees of gamescom latam can cease by the sales space or periods this week:
Sales space
Could 1 – Could 4
Sales space Numbers 2031 and 2033
On the sales space, Roblox creators, gamers, and followers may have the prospect to work together with their favourite Roblox influencers and builders, take a look at video games and experiences developed on the platform, and compete in improvement challenges, trivia, and skill-based gameplay matches.
Roblox: Powering LATAM Sport Improvement
When: Friday, Could 2 at 13:20
The place: Stage 1
What: Unlock the complete potential of your recreation improvement on Roblox. On this session, Jim Greer, Senior Director of Creator Success at Roblox, will discover Roblox’s recreation engine and creation capabilities. Designed to help any style—from aggressive shooters to action-packed sports activities video games– Roblox’s rising base of 85.3M each day lively customers represents a chance for builders to construct participating video games and wholesome companies. We’ll present you ways our tooling helps groups iterate and deploy shortly, bringing video games to market quicker. Low overhead prices make Roblox the perfect place for small and agile groups to iterate and scale their enterprise. With real-world case research from profitable creators, discover ways to create, develop, and monetize video games at scale on Roblox.
From Ardour to Career: The Journey of LATAM Roblox Builders
When: Saturday, Could 3 at 13:45
The place: Gamescom LATAM Stage
What: Be part of Justin Sousa, World Head of Developer Neighborhood, as he leads a dialog with LATAM Roblox builders about their journeys from ardour to career. From crafting their first experiences to constructing thriving communities, this panel explores how creativity and willpower reworked their lives. Achieve insights and inspiration from those that turned play into function.
Disclosure: Gamescom Latam paid my solution to Brazil.
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