Saks Fifth Avenue won’t maintain its annual dazzling vacation gentle present at its flagship retailer in Midtown Manhattan.
Regardless of celebrating the shop’s one hundredth anniversary this 12 months, Saks determined to dump the custom in favor of a extra low-key setup.
Saks’ conventional vacation home windows, which present festive, modern shows inside the shop between forty ninth and fiftieth Sts., will return as ordinary in late November, in line with the corporate. However the gentle present that normally heralds the opening of the home windows won’t happen.
Regardless that the sunshine present itself has been referred to as off, the constructing will nonetheless be illuminated in festive lights, and vacation jingles will play all through the season, Saks stated in a press release.
“Throughout the holiday season, we look forward to captivating customers’ imaginations and evoking feelings of joy, curiosity and delight through compelling content and memorable experiences across Saks Fifth Avenue,” chief advertising officer Emily Essner stated in a mid-October press launch.
The vacation home windows will show “pieces from the top names in luxury set against colorful snowflake fragments, dichroic vinyl and silver harlequin flooring,” in line with Saks.
The sunshine present had been a convention for New Yorkers and vacationers alike, even drawing celebrities to open the occasion. Final 12 months, Jennifer Lawrence laughed off a wardrobe malfunction to introduce the Dior-produced present. One 12 months earlier, Elton John carried out “Your Song” on Fifth Ave. to kick off that season’s show.
Saks’ flagship retailer is situated close to the middle of Christmas celebrations in New York, only one block east of Rockefeller Heart and its towering Christmas tree. This 12 months’s tree arrived at Rockefeller Heart on Saturday, two days after it was minimize down in West Stockbridge, Mass.
