Sesh, a fan engagement ecosystem that connects folks with their favourite music artists, introduced it has raised $7 million.
Sesh foster connection by connecting followers with interactive experiences, unique content material and reside occasions.
Miura International led the spherical, with participation from angel traders within the music and tech business. With these funds, Sesh goals to develop its platform capabilities, onboard extra artists, and improve its expertise to offer deeper insights and engagement alternatives.
Moreover, the corporate is launching its Member Card, permitting followers to register and seamlessly obtain a digital cross to their cellphone’s pockets—no app required—turning into an official a part of their favourite artist’s neighborhood.
For the primary time, artists can ship direct push notifications to their followers’ cellphone wallets, going past the entry streaming platforms and social media channels present. Artists can direct audiences to a brand new music launch, unique merch drop, VIP occasion invite or presale tickets straight throughout the ecosystem.
Sesh has raised $7 million so far.
Sesh is constructed on the idea that superfans are the important thing to sustained success within the music business. Conventional social media platforms usually create limitations between artists and their most engaged viewers, limiting direct communication and entry to knowledge.
By offering instruments for direct engagement, together with integrations with Spotify and TikTok, Sesh helps artists develop and strengthen their fan communities.
“There’s such a huge gap in the artists that are able to make a living in the music industry and the talented people who are forced to treat it like a hobby because they can’t effectively monetize their audience,” mentioned Pepe Del Rio, CEO of Sesh, in a press release. “All you need is a few hundred fans who areactually engaged to pursue music as a career, and our mission at Sesh is to allow as many artists aspossible to make a career out of doing what they love.”
Pepe del Rio (left) and Iñigo-Hubertus Bunzl Pelayo of Sesh.
Sesh was based by Pepe del Rio, Iñigo-Hubertus Bunzl Pelayo and María José Guzman, combining their appreciation for the music business with their expertise in finance, expertise and artist administration. Collectively, they noticed firsthand the problems within the music business that forestall rising, unbiased and label-signed artists face when participating with and successfully monetizing their audiences.
The corporate already works with greater than 250 artists corresponding to Yeri Mua, Anitta, Alleh & Yorghaki, Mau y Ricky, Lasso, Timø, Nathy Peluso, Zoe Gotusso and extra, with greater than 750 million mixed month-to-month listeners on Spotify, 1B followers on social media and 44 Grammy nominations final yr alone. Sesh was based in 2023.
