Lifelong sports activities fan Snoop Dogg has formally joined Group USA, being named its first-ever honorary coach — a task he’s taken on for subsequent yr’s Winter Olympics in Milan, Italy.
In his new place, Coach Snoop will be part of the remainder of the workers, coaches, medical consultants, directors and companions “who help athletes chase their dreams and inspire the nation,” whereas lending his “signature humor and heart to help motivate Team USA,” the U.S. Olympic and Paralympic Committee stated in a press release.
In keeping with the USOPC, the “Gin and Juice” artist will “immediately” get to work, utilizing his platform to unfold consciousness in regards to the Group USA Fund, which gives direct assets to assist the athletes. He’s additionally partnering with Fanatics on a signature Coach Snoop assortment, launching in December — with a portion of the proceeds going to assist Group USA.
“Team USA athletes are the real stars — I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines,” the rapper stated. “This team represents the best of what sport can be: talent, heart and hustle. If I can bring a little more love and motivation to that, that’s a win for me.”
Selecting Snoop because the first-ever honorary coach might come as no shock, provided that he’s lengthy supported youth sports activities applications, even launching his personal Snoop Youth Soccer League. The nationwide nonprofit gives the chance for inner-city youngsters to take part in soccer and cheer, whereas instructing them the values of teamwork, sportsmanship, self-discipline and self-respect.
Snoop was additionally a fan favourite and memorable presence eventually yr’s Paris Video games, collaborating within the torch relay through the opening ceremony, serving as a commentator and exhibiting his assist from the stands.
US artist Snoop Dogg attends a ladies’s seashore volleyball match between America and France on the 2024 Summer time Olympics, Wednesday, July 31, 2024, in Paris, France. (AP Picture/Robert F. Bukaty)
“Over the years, I felt like I positioned myself for this. Showing I’m reliable, professional, that I know what I’m doing, and people love to see me,” he instructed Folks on the time. “I love the fact that NBC was willing to take a chance on somebody like me that’s kind of rough around the edges. It’s an advantage to everybody looking at this that come from where I come from.”
The Milano Cortina 2026 Olympic Winter Video games start on Feb. 6, with the opening ceremony airing on NBC. Viewers also can stream the Olympics on Peacock.

