H&M continues its exploration inside generative AI by dropping its first set of photographs that includes digital twins, set to the background of vogue capitals round the world, showcasing seasonal but timeless denim.
Co-created with a devoted group and accompanied by a behind the scenes movie, H&M needs to indicate how generative AI can be utilized to amplify and elevate a artistic course of.
H&M debuts its first AI-generated picture sequence that includes digital twins in timeless denim, set in world vogue capitals.
Co-created with a devoted group and a behind-the-scenes movie, the undertaking explores generative AI as a artistic software to boost storytelling.
H&M stays true to its human-centric id whereas embracing tech to empower self-expression and reimagine vogue.
“We’re exploring emerging technologies like generative AI to amplify creativity and reimagine how we showcase fashion. The technology offers an opportunity to enhance storytelling and find new ways to connect with our customers, while staying true to H&M’s style-led, human-centric identity. We remain committed to empowering self-expression and liberate fashion for the many,” says Jörgen Andersson, Chief Artistic Officer, H&M.
“I am super excited to further explore AI in this way on the side of my own photography. It´s an interesting tool to add to our creative toolbox,” says Johnny Kangasniemi, photographer.
This can be a nice option to set a precedent for the way forward for AI. It´s skilled, collaborative and clear, says Vanessa Moody, mannequin.
The primary drop goes reside on July 2nd, and through fall we’ll proceed the exploration with a number of totally different expressions throughout totally different cities.
Notice: The headline, insights, and picture of this press launch might have been refined by the Fibre2Fashion employees; the remainder of the content material stays unchanged.
