& Different Tales has a proud custom of exploring modern supplies, for Summer time 2025, that custom continues with a crochet set crafted from Kelsun– a seaweed-derived fibre.
We repeatedly search new applied sciences and supplies to evolve our designs. For us, vogue and innovation are intertwined.
H&M’s & Different Tales has partnered with Keel Labs to make use of Kelsun, a plastic-free seaweed fibre, in a summer time assortment.
Impressed by the ocean’s natural types, designer Frida Billegren blends Kelsun with natural cotton for softness and sturdiness.
The undyed items embrace pure tones, providing relaxed, eco-conscious vogue that stays true to nature.
Cecilia McNeil, Head of Sustainability at & Different Tales
The ocean is the driving power for Aleks Gosiewski, co-founder and CEO of Keel Labs, the creators of Kelsun.
Kelsun is a singular fibre, fully free from plastics. Its versatility permits seamless mixing with different pure supplies, enhancing each softness and sturdiness.
Designer Frida Billegren at & Different Tales turned to the ocean for inspiration – she discovered it within the natural shapes and fluid fantastic thing about sea life, within the flower-like motion of anemones.
Put on the items as a set or model casually as summer time separates, they’re tender, relaxed, and sort. Utilizing the pure color of the fibre additionally felt important, no dying strategies had been used; the set is introduced in its purity. These items stay true to nature, mixing seaweed fibre with natural cotton for each softness and power.
Be aware: The headline, insights, and picture of this press launch might have been refined by the Fibre2Fashion employees; the remainder of the content material stays unchanged.
