Advertising and Marketing
What’s Twitter’s Future? The Former Head of Trust And Safety Weighs In
Regulators have significant tools at their disposal to enforce their will on Twitter and on Mr. Musk. Penalties for noncompliance with Europe’s Digital Services Act could total as much as 6 percent of the company’s annual revenue. In the United States, the F.T.C. has shown an increasing willingness to exact significant fines for noncompliance with […]
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Profits Slump at CNN as Ratings Plummet
One of the first moves the newly formed Warner Bros. Discovery made when it took over CNN was shutting down CNN+, the nascent streaming service that was touted as the network’s bridge to the future. The next month, when Chris Licht took over as CNN’s chairman, he told employees in his first town hall meeting […]
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Meta Reports First Revenue Decline and 36 Percent Profit Drop
SAN FRANCISCO — For years, Facebook’s sales grew without fail and kept on growing, defying the laws of gravity even as the company was battered by scandals over privacy and misinformation. Not anymore. On Wednesday, Meta, the company formerly known as Facebook, reported a 1 percent decline in quarterly revenue from the previous year. It […]
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Pretty in Any Color: Women in Basketball Make the Style Rules
W.N.B.A. players, with a maximum base salary of about $230,000, earn far less than their millionaire counterparts in the N.B.A., making marketing dollars even more important. The W.N.B.A. has a pool of $1 million that it must spend on marketing deals for players, and each team has to spend between $50,000 and $100,000 per year […]
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Netflix Loses Nearly 1 Million Subscribers and Breathes a Sigh of Relief
Disaster has been averted at Netflix. The streaming giant said in its earnings report on Tuesday that it lost nearly one million subscribers in the second quarter. That’s the largest subscriber defection in company history, but far short of the two million it forecast during its dismal first quarter report in April. When Netflix announced […]
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Victoria’s Secret and What’s Sexy Now
When Victoria’s Secret announced, back in August 2021, that it was rebranding after years of falling sales and falling cultural credibility — that it would become a champion of female empowerment, replacing its bevy of supermodel angels with the VS Collective, ten women of great accomplishment as well as varying ages and body types — […]
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How Wish Built (and Fumbled) a Dollar Store for the Internet
Consumers have complained to the Better Business Bureau about Wish products that never arrived or were unrecognizable when they did. France, which was one of Wish’s largest markets, ordered search engines and mobile app stores last fall to remove the company from their online listings, citing the presence of dangerous appliances and other products. Merchants […]
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Netflix Says It’s Business as Usual. Is That Good Enough?
While being honored at the Banff Film Festival in Canada in early June, Bela Bajaria, Netflix’s head of global television, surprised some with what she didn’t say. Despite the recent turmoil at the streaming giant — including a loss of subscribers, hundreds of job cuts and a precipitous stock drop — she said Netflix was […]
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Wrestling and Craft Brewers: A Tag Team Match Up for the Ages
On a broiling Friday night in Brooklyn, beer fans gathered to try cold I.P.A.s from scores of breweries and blow off steam by screaming. In most contexts, raucous shouting is discouraged. But at Other Half Brewing’s Green City Championship beer festival, held this month at ZeroSpace, a sprawling events venue in Gowanus, crushing beer while […]
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