Basinger, Jeanine

Hollywood Turns Up Star Power in Search of Audiences

“Stars matter more than ever,” said Bryan Lourd, the Creative Artists superagent who orchestrated the “Knives Out” deal. “When stars meet material that is their fastball, it cuts through all the noise.” There are other explanations for the barrage. In a severely disrupted marketplace, stars are seeking safety in numbers; no one person can be […]