iPod
Apple Ends Consulting Agreement With Jony Ive, Its Former Design Leader
SAN FRANCISCO — When Jony Ive, Apple’s influential design leader, exited the company in 2019, Tim Cook, its chief executive, reassured customers that Mr. Ive, the man who gave the world candy-colored computers, would work exclusively with the company for many years. Not anymore. Mr. Ive and Apple have agreed to stop working together, according […]
Know MoreApple Stops Production of iPods, After Nearly 22 Years
The iPod began with a modest goal: Let’s create a music product that makes people want to buy more Macintosh computers. Within a few years, it would change consumer electronics and the music industry and lead to Apple becoming the most valuable company in the world. First arriving in October 2001, the pocket-size rectangle with […]
Know MoreWhy Jony Ive Left Apple to the ‘Accountants’
The new arrangement freed Mr. Ive from regular commutes to the company’s offices in Cupertino. He shifted from near daily product reviews to an irregular schedule when weeks would pass without weighing in. Sometimes word would spread through the studio that he was unexpectedly coming to the office. Employees compared the moments that followed with […]
Know MoreReview: ‘After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul,’ by Tripp Mickle
Mickle builds a dense, granular mosaic of the firm’s trials and triumphs, showing us how Apple, built on Ive’s successes in the 2000s, became Cook’s company in the 2010s. Ive, long since knighted, becomes increasingly captivated by opportunities outside Apple — a museum exhibition, a charity auction, an immersive Christmas tree installation — and goes […]
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