Logos

Behind Apple’s Aggressive Moves to Protect Its Trademark

The company has opposed singer-songwriters, school districts and food blogs for trying to trademark names or logos featuring an apple — or a pear or pineapple. Ryan Mac reported from Los Angeles and Kellen Browning from San Francisco. March 11, 2022 When Genevieve St. John started a sex-and-life coaching blog in 2019, she designed a […]

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Facing a Ban, a School District Fights to Keep ‘Indian’ Nickname

Cory and Sarah McMillan of Cambridge, N.Y., recoiled when their 6-year-old daughter came home from her first-grade class one day and mentioned that she and her friend were playing “like animals” in a game they called “Savages.” “Like that,” she said, pointing to the Indian head mascot on her school newsletter. “We said, ‘This isn’t […]

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