Rawlinson, Peter (Automotive Executive)

He Helped Build Tesla. Now He Hopes to Do the Same at Lucid.

But mass producing automobiles is a challenge of a different magnitude. Initial versions of the Air cost almost $35,000 more than a top-of-the-line Tesla Model S Plaid. To be profitable, Lucid must appeal to more than just a superwealthy elite. “Lucid’s biggest risks are getting to scale and capacity,” said Daniel Ives, a senior analyst […]