Reynolds, R J, Tobacco Co

R.J. Reynolds Pivots to New Cigarette Pitches as Flavor Ban Takes Effect

R.J. Reynolds has wasted no time since California’s ban on flavored tobacco went into effect in late December. “California, We’ve Got You Covered,” the company declared in bold letters on a flier mailed to its cigarette customers. The law prohibits flavors, odors or “tastes” in tobacco products, including menthol cigarettes. But antismoking experts argue that […]