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Reading: Take Us North Kickstarter marketing campaign launches for recreation about crossing the U.S.-Mexico border
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NEW YORK DAWN™ > Blog > Technology > Take Us North Kickstarter marketing campaign launches for recreation about crossing the U.S.-Mexico border
Take Us North Kickstarter marketing campaign launches for recreation about crossing the U.S.-Mexico border
Technology

Take Us North Kickstarter marketing campaign launches for recreation about crossing the U.S.-Mexico border

Last updated: June 16, 2025 9:01 pm
Editorial Board Published June 16, 2025
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Anima Interactive has launched a Kickstarter marketing campaign for its recreation, Take Us North, in regards to the experiences of migrants and asylum seekers on crossing the U.S.-Mexico border.

Take Us North is an journey/survival recreation that follows the journeys of migrants and asylum seekers on their solution to cross the US-Mexico border. It’s in regards to the human story behind the politics and headlines, and tales about what the precise crossing is like. The sport has raised $12,000 thus far and is focusing on hitting $30,000 within the subsequent 26 days.

Anima Interactive is a socially aware indie video games studio. With video video games as the biggest leisure medium on this planet, CEO Karla Reyes, a daughter of Guatemalan immigrants, believes within the immense untapped alternative for interactive media to ignite constructive cultural and social change.

Take Us North was impressed by real-world tales and follows poignant cross-border journeys.

“We recognize this is a heavy-hitting and emotionally-charged subject matter; however, we’re committed to humanizing the migrant and refugee experience and portraying it sensitively, respectfully, and authentically,” the corporate mentioned in its marketing campaign. “Our goal is to foster greater awareness and empathy around issues that are unfortunately often reduced in mainstream media to statistics or divisive rhetoric.”

Take Us North devs interviewing migrants at Casa de la Misericordia in Nogales, Mexico.

This venture is deeply private to a lot of Anima’s workforce members, and the workforce is collaborating the portrayal is each respectful and genuine. Workforce members have interviewed migrants at Casa de la Misericordia in Nogales, Mexico, and artistic director Reyes has retraced migrant trails within the Sonoran Desert.

“With rapidly evolving policies, migration and immigration stand as some of the most urgent and critical issues of our time,” Anima Interactive mentioned. “Our goal with Take Us North extends beyond game development – we strive to contribute to a broader cultural conversation and shift hearts and minds around this crucial subject matter.”

The corporate additionally hopes to impress social actions that straight help humanitarian and activist communities alongside the sport. For instance, it’s collaborating carefully with Casa de la Miserocordia y de Todas Las Naciones, a shelter for migrants and asylum seekers in Nogales, Mexico, and Salvavision, a corporation primarily based in Tucson, Arizona that gives assist to asylum seekers.

take us north 4A scene from the Take Us North recreation.

Take Us North blends narrative depth, strategic traversal, useful resource administration, and stealth mechanics to meaningfully join gamers with the migrant expertise.

Gamers assume the function of a migrant information whose goal is to soundly shepherd a bunch of migrants and asylum seekers throughout the US-Mexico border.

The sport is primarily set within the Sonoran Desert, one of many deadliest migrant trails on this planet. 1000’s of migrants have misplaced their lives making this journey, and Anima Interactive goals to honor their tales with dignity and compassion.

Gamers should information their fellow vacationers by way of perilous terrain, circumventing obstacles like harmful wildlife, managing restricted meals and water provides, and evading Border Patrol. The tales steadiness rigidity with reprieve.

The migrant journey is a bodily and emotionally arduous one, and the builders intention to replicate that in Take Us North. Moments of rigidity akin to stealth gameplay shall be balanced with moments of relaxation and reprieve. When gamers are in a position to relaxation, they will collect round a campfire with the group and alternate tales: nostalgia for what they’ve left behind, fears, hopes, and desires.

take us north 3Karla Reyes retraces steps of migrants on the Sonoran path and finds what they left behind.

Along with the Sonoran desert, we’re creating ranges that signify different components of the migrant path, together with La Bestia (The Beast), a deadly freight prepare that runs by way of Mexico that 1000’s of migrants experience on high of to journey throughout Mexico, and the Darien Hole, a jungle between Colombia and Panama.

The workforce is a collective of artists, writers, artistic technologists, researchers, and activists dotted throughout the globe. Nations represented by venture contributors embrace Argentina, Colombia, Guatemala, Honduras, Italy, Mexico, The Netherlands, The UK, and the U.S.

Take Us North has garnered early-stage monetary help from Microsoft Xbox, Cinereach, and Intelligent Endeavour Video games.

The workforce’s efforts have been highlighted on the Video games & SDGs Summit on the UN Headquarters and at GDC this yr, and Take Us North was listed among the many high indie video games at GDC by GamesHub and NPR. The corporate has since showcased at different festivals all over the world together with London Video games Pageant, A MAZE, Gamescom LatAm, and Tribeca.

take us north 5A scene from Take Us North.

The corporate acknowledges it has a accountability that comes with telling these tales, and it doesn’t take that frivolously. So it’s working carefully with migration students, anthropologists, and other people with lived expertise to verify the narrative is grounded, genuine, and respectful. It has help from companions at Xbox and Cinereach.

The event workforce behind Take Us North is dotted throughout the globe, representing over 15 international locations.

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