Tetris, the world’s most iconic puzzle sport, continues to unite and encourage followers throughout generations because the globe celebrates World Tetris Day.
Since its creation in 1984 by Alexey Pajitnov, Tetris has turn into a world cultural phenomenon, with over 520 million items offered and a legacy that exhibits no indicators of slowing down. In celebration, I moderated a hearth chat yesterday with Henk Rogers, the person who introduced Tetris to the world, in Los Angeles at our GamesBeat Interact occasion with Xsolla.
“After more than four decades, the magic of Tetris still lies in its elegant simplicity. It is easy to learn, endlessly challenging, and universally loved,” mentioned Maya Rogers, CEO of Tetris, in an announcement. “As we look to the future, we’re focused on evolving the brand in unexpected and exciting ways, from bold collaborations to new platforms and formats. At the heart of it all is our passionate global community, whose love for the game inspires us to push the boundaries of what Tetris can be.”
In 2025, The Tetris Firm is constructing on final 12 months’s momentum with a lineup of bulletins, artistic collaborations, and immersive experiences that mirror the spirit of Tetris. The model stays dedicated to innovation whereas honoring the timeless gameplay that has made it a world traditional.
Pink Bull Tetris
Dean Takahashi and Henk Rogers at GamesBeat Interact.
Rogers famous yesterday that he was optimistic about Tetris as an esport.
The enduring puzzle sport is reaching new heights with the launch of Pink Bull Tetris, a world match open to gamers 18 and older of all talent ranges. International qualifiers are actually dwell right here. That includes recent twists on traditional gameplay, Pink Bull Tetris introduces fast-paced rounds, strategic power-ups, and the distinctive Golden Tetrimino.
High-scoring gamers will advance to their Nationwide Finals, competing in-person in 1v1 PC matches for the prospect to characterize their nation on the World Ultimate in Dubai. From December 11–13, 2025, finalists will battle for the highest spot, culminating in a historic remaining sport on December 13, performed dwell within the sky with greater than 2,000 synchronized drones within the first-ever official dwell, playable Tetris sport within the air.
CTWC and Tribeca Movie Pageant
The gang at GamesBeat Interact.
The sixteenth annual Basic Tetris World Championships (CTWC), a fan-driven match that includes the NES model of the sport, will happen on the SoCal Gaming Expo from June 6-8, 2025, in Pasadena, California.
This 12 months’s competitors brings collectively prime Tetris expertise from across the globe, together with defending champion Alex “Alex T” Thach and rising star Willis “Blue Scuti” Gibson. The Tetris Firm founder, Henk Rogers, will make a particular look on the morning of June 7 to greet the rivals and kick off the momentous occasion.
The traditional Tetris group may also be within the highlight on the world premiere of Blue Scuti: Tetris Crasher on June 11 on the Tribeca Movie Pageant in New York Metropolis. Directed by Emmy-nominated documentarian Chris Moukarbel (Gaga: 5 Foot Two, Banksy Does New York, Cypher), the inaugural documentary from Legendary Leisure’s Unscripted division chronicles thirteen-year-old Willis Gibson’s extraordinary story of turning into the primary human in historical past to succeed in the Tetris killscreen.
The movie explores themes of grief, group, and the wonderful rise of an sudden web icon. Try the trailer right here, and you may as well see an unique clip dwell on Twitch on June 6 at 6 p.m. PacificPM PT right here.
Tetris on the 2025 Licensing Worldwide Excellence Awards
Tetris was awarded Greatest Interactive or Digital Model on the 2025 Licensing Worldwide Excellence Awards, celebrating a milestone 12 months of world activations. The model was additionally a finalist for Greatest Licensed Promotion for the 7-Eleven x Tetris fortieth anniversary marketing campaign. From the viral Slurpee drink-shaped handheld gaming gadget to revolutionary collaborations with Minecraft and the American Pink Cross, Tetris continues to push the boundaries of brand name engagement.
Puyo Puyo Tetris 2S launch day title for Nintendo Change 2
Puyo Puyo Tetris 2S is out now as a launch title for the Nintendo Change 2. SEGA’s enhanced version of the fan-favorite puzzle crossover introduces “Puyo Tetris Doubles,” a brand new co-op mode the place two gamers workforce up. The sport additionally helps mouse enter on Change 2, giving gamers much more methods to play. With returning modes like Talent Battle, on-line leagues, and Journey, Puyo Puyo Tetris 2S presents a vibrant and feature-packed expertise for each longtime followers and new gamers.
Spin Grasp unveils new Tetris lineup for 2025
Main international youngsters’s leisure firm Spin Grasp, the grasp toy accomplice for Tetris, is ready to debut a daring new lineup of revolutionary merchandise in 2025. Launching this fall, the Tetris: Unimaginable Puzzle presents a 676-piece lenticular die-cut puzzle problem that can take a look at even probably the most expert gamers with its shifting patterns.
Tetris: The Board Sport will broaden the traditional sport to a tabletop format, letting 2–4 gamers drop, block, and rating in a fast-paced competitors with a twist. Rounding out the trio is an thrilling prolonged collaboration: Tetris x Rubik’s Dice. This daring fusion reimagines the traditional dice within the vibrant Tetrimino colorway, providing a recent, collectible twist that guarantees to captivate puzzle fanatics of all ages.. Collectively, these launches mark a daring new chapter within the Tetris x Spin Grasp collaboration, bringing recent vitality and play to followers world wide.
Way of life collaborations with LeSportstac and Olympia Le-Tan
The Tetris Firm continues to broaden its cultural footprint by means of a sequence of unique life-style collaborations. Now out there in LeSportsac shops worldwide, the LeSportsac x Tetris assortment options 27 vibrant items that fuse nostalgic game-inspired prints with LeSportsac’s signature lightness and performance. Moreover, The Tetris Firm has teamed up with Parisian vogue home Olympia Le-Tan on a limited-edition drop of its iconic hand-embroidered guide clutches, bringing collectively gaming, artwork, and couture craftsmanship in a very collectible sequence.
Tetris Tumble XL unique at Costco
Tetris Tumble XL, out there completely at Costco globally, brings larger-than-life gameplay to followers world wide. Developed by EastPoint Sports activities, this dynamic 60-inch balancing sport options the enduring Tetrimino shapes and presents each head-to-head and solo play. A viral sensation on social media, Tetris Tumble XL was not too long ago named a finalist for the 2025 Play Creators Awards and a winner within the 2025 GDUSA Bundle Design Awards.
Henk Rogers shares his journey in guide
The Good Sport – Tetris: From Russia with Love is out now, chronicling The Tetris Firm founder Henk Rogers’ unbelievable journey to safe the rights to Tetris. From going through off towards the KGB to navigating company conflicts with the Maxwells, and taking part in a pivotal position in Nintendo’s Sport Boy launch, Rogers’ fearless dedication endlessly reshaped the gaming panorama. The guide additionally explores his continued drive for innovation and his mission to advance international sustainability.
