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Reading: The audiobook enterprise is booming. However the bounty is not being shared by all
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NEW YORK DAWN™ > Blog > Entertainment > The audiobook enterprise is booming. However the bounty is not being shared by all
The audiobook enterprise is booming. However the bounty is not being shared by all
Entertainment

The audiobook enterprise is booming. However the bounty is not being shared by all

Last updated: September 23, 2025 10:15 pm
Editorial Board Published September 23, 2025
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For Mara Wilson, who performed the plucky schoolgirl heroine within the 1996 movie adaptation of Roald Dahl’s “Matilda,” audiobook roles scratch her performing itch whereas enabling her to qualify for SAG-AFTRA medical health insurance. “And I don’t have to deal with the nonsense and scrutiny of Hollywood. I feel like they don’t know what to do with someone in their 30s, Jewish and LGBTQ,” says the Los Angeles actor, who has narrated some 60 titles during the last 4 years and gained a 2025 Audie (the Oscars of audiobooks).

“I can play a queer tattooed ex-punk nun,” she says of the roles accessible, “be a demon, a fairy, an old woman, a little girl, a murderer, a victim or both sides of a love affair.”

Bronson Pinchot — the grasp of accents recognized for scene-stealing turns as Serge within the “Beverly Hills Cop” movie franchise, Balki in ABC’s “Perfect Strangers” and the chef Didier on Netflix’s “The Residence” — has tackled a good higher number of roles, having voiced greater than 450 audiobooks to this point. Recording from his house in Pasadena, he has performed women and men of all ages, races, nationalities and skills, in addition to “postapocalyptic people living in trees and empresses of fictitious planets,” he notes.

Regardless of the e book or its characters, Pinchot says, “it’s the one performative art where an actor can focus more on the narrative intention than their own gender and ethnicity.”

The pair are simply two of the numerous actors vying for audiobook roles at a time when the expertise pool is increasing and casting is turning into a rising subject of debate. U.S. audiobook gross sales revenues grew 13% to $2.2 billion in 2024, based on the Audio Publishers Assn., rivaling and in some instances surpassing e-books in reputation.

“Audiobooks are the darlings of publishing,” says Robin Whitten, founding father of AudioFile journal, which opinions narrator performances. “Listeners who find a voice they like will listen to books they hadn’t considered before because they want that narrator to tell them a story.”

However this bounty isn’t shared by all. Performers similar to Julia Whelan, a former youngster actor and writer of “My Oxford Year,” and Edoardo Ballerini, who performed Corky Caporale on “The Sopranos,” have developed sturdy audiobook careers and entrepreneurial offshoots — in 2024, Whelan based Audiobrary, a publishing firm that pays royalties to narrators and distributes titles together with Ballerini’s personal productions of public area classics by F. Scott Fitzgerald and Fyodor Dostoevsky.

Most audiobook actors, nonetheless, face a large number of challenges: The wages are decrease than different voice gigs; they could be paid, for example, between $2,000 and $6,000 for a e book with a 10-hour listening time, regardless of what number of hours it takes to file. They face elevated competitors from SAG-AFTRA members, non-union and even newbie performers who might test desired demographic bins. And household-name-famous actors are additionally coming into the business in multi-cast productions similar to Audible’s upcoming Harry Potter collection with Hugh Laurie, Matthew Macfadyen and Riz Ahmed, due in November.

Worst by far, for the journeyman performer, is the looming specter of AI-generated narration.

“Right now AI sounds artificial,” says David Aaron Baker, who has narrated works by sci-fi masters Ray Bradbury and Philip Okay. Dick. “You can tell it’s a robot.”

Advances in house recording expertise together with COVID-19 shutdowns and the 2023 SAG-AFTRA strike (from which audiobook work was exempt) spurred narrators and wannabes to arrange house studios. This diminished prices for manufacturing corporations whereas saddling actors with overhead and the necessity to engineer and direct their very own recordings. (The training curve, says actor Bahni Turpin, “gave me so many headaches and meltdowns.”) Regardless of this, the variety of performers has grown exponentially bigger, extra geographically dispersed and extra various. Consequently, publishers and authors now have a higher capacity to forged genuine voices, creating each alternatives and limitations for narrators.

“We always strive to cast voices that reflect the ethnicity, race and sexuality of the main character or the author,” says Jeff Tabnick, head casting director at Recorded Books, which produces 1,200 titles every year and is the one main manufacturing firm that provides residuals to audiobook narrators. “And if the text doesn’t seem to need a specific race or ethnicity, we consider people from all races and ethnicities.”

Turpin, a Black actor who narrated “The Help” and “The Hate U Give,” has labored virtually completely on initiatives with Black authors and protagonists in her 20-year audiobook profession along with performing with the Cornerstone Theater Firm in Los Angeles and showing on “NCIS.” “I have done a series of books by Stacia Kane,” she remembers as an exception, “where the lead character was a white witch.”

Black actor Dominic Hoffman, in the meantime, voiced the white character of Huckleberry Finn and Jim, the protagonist, for Percival Everett’s “James,” profitable an Audie and an L.A. Occasions Competition of Books prize for his narration, and beforehand portrayed Jap European Jewish, Italian and Black characters for the audiobook recording of James McBride’s “The Heaven and Earth Grocery Store,” a interval novel. “Black people are more skilled at crossing that divide simply because we live and wholly function in a white world,” contends Hoffman, the writer of “Late Rehearsals,” a narrative assortment out this fall. “We are adept at speaking like them and navigating their culture.”

Born in West Virginia to Indonesian and Chinese language immigrant dad and mom, actor Nancy Wu, who is thought for narrating the “X-Men: Mutant Empire” and the “Avatar: The Last Airbender” collection, started working as a narrator throughout an period when, she says, “I could voice all kinds of characters I’d never be able to play visually: the leading lady, the evil spirit king, a 6-foot-tall, blue-eyed, blonde vampire queen. It was very freeing.”

Lately, nonetheless, she has noticed that casting has grow to be extra complicated and particular. “The industry worried about getting ethnicity ‘wrong’ and began to get extremely specific with identity casting,” Wu explains. “But the danger is that when casting becomes too granular, actors risk getting increasingly pigeonholed.”

Deepti Gupta, a 2022 Audie finest feminine narrator winner for “The Parted Earth” by Anjali Enjeti and a recurring actor on the medical drama “The Pitt,” says casting generally is a “weird Catch-22. On one hand we want specificity, but that can make actors feel stereotyped.” The Delhi-born, L.A.-based actor provides that she is aware of narrators “who don’t put their photos online on purpose or use a name without ethnicity to be able to do more than what the industry thinks they can.”

“Ninety percent of my audiobook work is based on my last name,” observes Thom Rivera, who has narrated works by Gabriel García Márquez, Guillermo del Toro and Michael Nava. “There’s an assumption that with a Latino name, I speak Spanish fluently, but I am not a native speaker,” says the actor, who skilled in Shakespeare and the classics at Cal State Northridge and UC Irvine. “If a book is culturally specific, it’s important that there is bone-deep experience. If I’m not right culturally, it should go to someone else. If it’s a book about an American, I’m an American, and I don’t think that should matter that I am Chicano. But sometimes it does.”

Customers and on-line opinions additionally play a task in casting. “In the beginning, audiobooks were mostly recorded by about 100 to 200 Caucasian stage actors who voiced all the books, all the ethnicities and accents. And most were men,” says Debra Deyan, founding father of the Deyan Institute in Northridge, which presents programs on audiobook narration. “Now, with more than 10,000 regularly working narrators, audiobooks are at the height of diversity casting, but the product can no longer be for the ear and the imagination alone. The actor’s appearance, personal information, social media and politics are also in play.”

Age can typically play a decisive function. “The industry is always looking for young, new talent,” says Eliza Foss, a New York-based actor and director who additionally teaches audiobook narration at universities. “I am up against two things now — AI and ageism. Being typecast is an industrywide issue, but I did hope that wouldn’t be the case with audiobook narration since the voice is so flexible.”

Emily Lawrence, a profession narrator of greater than 600 books since 2012 and co-founder of the Skilled Audiobook Narrators Assn., notes that “you can absolutely hear age. Age and gender presentation are probably the factors all narrators are limited by in some way.”

Actor-writer-producer Shaan Dasani, an Indian American transgender man who has appeared in “Criminal Minds: Beyond Borders,” started narrating audiobooks in 2021 and notes a key distinction between voice work and onscreen roles. “Narrating audiobooks, I have been able to play a variety of age ranges, genders, sizes and abilities,” he says. “My voice lends itself to younger protagonists, so in that way there is typecasting. But less than half of the titles I’ve narrated have protagonists that are trans, and only three have characters who are South Asian.

“There’s more of an open mind when it comes to casting in the audiobook world,” he concludes. “Audiences are much more savvy today, so we can’t keep telling stories in the same way. And we also can’t be afraid to stumble.”

Reflecting on the lengthy hours he spends alone within the recording sales space, Pinchot, the Pasadena voice actor, describes the accountability he feels to get it proper for each authors and listeners in suitably literary phrases. “As narrator and all the characters, one is holding the entire fictive universe like Atlas,” he says. “It’s the most difficult job in all of show business.”

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