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Reading: The following AI battleground: Google’s Gemini Enterprise and AWS’s Fast Suite carry full-stack, in-context AI to the office
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NEW YORK DAWN™ > Blog > Technology > The following AI battleground: Google’s Gemini Enterprise and AWS’s Fast Suite carry full-stack, in-context AI to the office
The following AI battleground: Google’s Gemini Enterprise and AWS’s Fast Suite carry full-stack, in-context AI to the office
Technology

The following AI battleground: Google’s Gemini Enterprise and AWS’s Fast Suite carry full-stack, in-context AI to the office

Last updated: October 12, 2025 4:54 pm
Editorial Board Published October 12, 2025
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The friction of getting to open a separate chat window to immediate an agent might be a problem for a lot of enterprises. And AI firms are seeing a chance to carry increasingly AI providers into one platform, even integrating into the place staff do their work. 

OpenAI’s ChatGPT, though nonetheless a separate window, is regularly introducing extra integrations into its platform. Rivals like Google and Amazon Internet Companies imagine they will compete with new platforms instantly aiming at enterprise customers who desire a extra streamlined AI expertise. And these two new platforms are the newest volley within the race to carry enterprise AI customers into one central place for his or her AI wants. 

Google and AWS are individually introducing new platforms designed for full-stack agent workflow, hoping to usher in a world the place customers don’t have to open different home windows to entry brokers. 

Google unveiled Gemini Enterprise, a platform that Google Cloud CEO Thomas Kurian stated “brings the best of Google AI to every employee.” In the meantime, AWS introduced Fast Suite, a collection of providers supposed to exist as a browser extension for enterprises to name on brokers. 

Each these platforms purpose to maintain enterprise staff working inside one ecosystem, conserving the wanted context in additional native storage. 

Fast Suite

AWS, by way of Bedrock, allowed enterprises to construct purposes and brokers, check them, after which deploy them in a single area. Nevertheless, Bedrock stays a backend instrument. AWS is banking that organizations will need a greater technique to entry these brokers with out leaving their workspace. 

Fast Suite shall be AWS’s front-facing agentic software for enterprises. It would even be a browser extension for Chrome and Firefox and accessible on Microsoft Outlook, Phrase and Slack. 

AWS vp for Agentic AI Swami Sivasubramanian stated Fast Suite is the corporate’s means of “entering a new era of work,” in that it offers staff entry to AI purposes they like with privateness issues and context from their enterprise knowledge. 

Fast Suite connects with Adobe Analytics, SharePoint, Snowflake, Google Drive, OneDrive, Outlook, Salesforce, ServiceNow, Slack, Databricks, Amazon Redshift, and Amazon S3. Via MCP servers, customers may also entry info from Atlassian, Asana, Field, Canva, PagerDuty, Workato or Zapier. 

The platform consists of a number of providers customers can toggle to:

An agent builder accessible by way of a chat assistant 

Fast Sight to investigate and visualize knowledge

Fast Analysis, which may discover info and construct out analysis stories. Customers can select to restrict the search to inside or uploaded paperwork solely or to entry the web

Fast Flows to permit individuals to construct routine duties by way of easy prompts

Fast Automate for extra difficult workflows, the place the mannequin can start coordinating brokers and knowledge sharing to finish duties

AWS stated it orchestrates by way of a number of basis fashions to energy Fast Suite’s providers. 

Gemini Enterprise

Google had already begun providing enterprise AI options, typically in fragmented merchandise. Its latest providing, Gemini Enterprise, brings collectively the corporate’s AI choices in a single place. Merchandise like Gemini CLI and Google Vids shall be built-in and accessible by way of Gemini Enterprise. 

“By bringing all of these components together through a single interface, Gemini Enterprise transforms how teams work,” Kurian stated in a weblog put up.

It’s powered by Gemini fashions and connects to an enterprise’s knowledge sources. Gemini at all times related to Google’s Workspace providers, reminiscent of Docs and Drive, however Gemini Enterprise can now seize info from Microsoft 365 or different platforms like Salesforce. 

The concept behind Gemini Enterprise is to supply “a no-code workbench” for any person to floor info and orchestrate brokers for automation. The platform contains pre-built brokers for deep analysis and insights, however clients may also herald their very own or third-party brokers. 

Directors can handle these brokers and workflows by way of a visible governance framework inside Gemini Enterprise. 

Google stated some clients have already begun utilizing Gemini Enterprise, together with Macquarie Financial institution, authorized AI supplier Harvey and Banco BV. 

Google advised VentureBeat that different platforms, like Vertex AI, stay separate merchandise. Pricing for Gemini Enterprise, each the usual and pulse editions, begin at $30 per seat per thirty days. A brand new pricing tier, Gemini Enterprise, prices $21/seat per thirty days for a 12 months. 

Uninterrupted work in a single place

In some ways, enterprise AI was at all times going to maneuver to this extra full-stack, end-to-end surroundings the place individuals entry all AI instruments in a single place. In spite of everything, fragmented choices and misplaced context flip off many staff who have already got quite a bit on their plates. 

Eradicating the friction of transferring home windows and presumably dropping context to what you’re engaged on might save individuals much more time, and make the concept of utilizing an AI agent or chatbot extra interesting. This was the reasoning behind OpenAI’s determination to create a desktop app for ChatGPT and why we see so many product bulletins round integrations. 

However now, rivals have to supply extra differentiated platforms or they threat being labeled as copycats of merchandise most individuals already use. I felt the identical throughout a Fast Suite demo, pondering it felt like ChatGPT. 

The battle to be the one full-stack platform for the enterprise is simply starting. And as extra AI instruments and brokers develop into extra helpful for workers, there shall be extra demand to make calling up these providers so simple as a faucet from their most popular workspace. 

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