Sony CEO Hiroki Totoki and Yasuhide Mizuno, CEO of Sony Honda Mobility introduced that the Afeela electrical car automotive with PlayStation 5 options is prepared for pre-registration.
There are two fashions coming in 2026, and the identify the businesses have for the variations are the Afeela 1 Origin ($89,900) and the Afeela 1 Signature ($102,900). They confirmed what the driving force sees throughout the windshield, together with the street view, the navigation path, and an overhead map view of the general map space the automotive is touring.
The Afeela 1 is near-final design of the Sony Honda Mobility enterprise to do an EV for 2026. It has one-tap AD/ADAS, clever driving. It has 800 TOPS of computing energy. Afeela proactively talks to you with driving recommendation and makes use of Unreal Engine on the ADAS view, map and residential UI.
You possibly can preorder it now, Totoki and Mizuna stated on the Sony press briefing at CES 2025. Afeela 1 refers to only the primary mannequin to be offered underneath the model.
As well as, Sony Honda Mobility has introduced partnerships with Spotify, Amazon Music, Audible, Dolby Atmos and Polyphony Digital.
Sony’s driver view from the Afeela.
Afeela 1 is supplied with Superior Driver Help Techniques (ADAS) that reduces driving stress and offers a secure and safe mobility expertise, in addition to an interactive private agent that permits communication with the car.
The cabin includes a distinctive sound system and shows optimally positioned for every seat, permitting occupants to take pleasure in a wide range of apps and leisure content material. The car’s efficiency is designed to offer a way of unity with the driving force, making certain agile and secure dealing with whereas providing a high-quality journey for all passengers.
The outside and inside design pursue a harmonious and timeless aesthetic to the main points, and the inside employs high-quality useful supplies that use plant-derived and recycled sources for among the uncooked supplies. Afeela 1 could be upgraded and expanded through OTA (Over-the-Air) updates.
Afeela Clever Drive
Afeela Clever Drive, SHM’s proprietary ADAS, makes use of the 40 sensors (cameras, LiDAR, radars, ltrasonic sensors) outfitted on the Afeela 1 to sense and accumulate information from the environment. By leveraging the ECU (Digital Management Unit) with a computing energy of as much as 800 TOPS and AI know-how, it offers superior driver help throughout all phases of Notion, Prediction, and Planning.
From the departure level to parking on the vacation spot, it reduces the driving force’s burden with an end-to-end route. The encircling setting and driving circumstances continually monitored by Afeela 1 are visualized as ADAS views and maps on the show utilizing Unreal Engine(3), offering the driving force with a secure and safe driving expertise.
Afeela Private Agent: an Interactive Private Agent that Allows Communication with the Automobile Within the cabin of Afeela 1, the driving force cannot solely management varied in-car capabilities through pure voice interactions with Afeela Private Agent, however may take pleasure in conversations and obtain exercise strategies.
Proactive communication from the customized agent brings consolation and leisure to journey time and the cabin. Inside Cabin Optimized for Leisure The cabin of Afeela 1 is designed with the idea of “Mobility as a Creative Entertainment Space.”
Every occupant can take pleasure in a wide range of apps and content material offered by leisure companions by way of an optimized, distinctive sound system and shows by seat. Sony Honda Mobility’s proprietary noise-canceling know-how and experience offers an amazing sense of quietness.
The optimally positioned audio system that includes Sony’s 360 Spatial Sound Applied sciences provide an high-quality audio expertise with immersive sound. SHM is engaged on creating distinctive leisure experiences utilizing driving and car information by way of collaborations with exterior creators and builders. Efficiency Pursuing Unity with Mobility Afeela 1’s efficiency is diligently designed to offer a way of unity with the driving force, together with nimble and secure dealing with that strikes as the driving force wishes.
The 3D Movement Administration System, which incorporates revolutionary posture management know-how by way of robotics growth, integrates management of the motor, brakes, and suspension to offer optimum journey consolation and precision dealing with on varied street surfaces.
The noise and vibration discount options permit occupants to give attention to in-car leisure, offering a premium expertise for all passengers. Harmonious and Timeless Design The design prioritizes occupant consolation with an “Oval” idea all through the cabin, exemplifying harmonious and timeless aesthetics in each the inside and exterior.
Whereas the inside includes a refined area designed for the last word journey expertise, the outside eliminates ornamental traces and exaggerated floor undulations, characterised by smooth, onerous, and tense surfaces. Moreover, the inside makes use of high-quality useful supplies, partially produced from plant-derived and recycled supplies (roughly 70% of the inside floor space). Recycled supplies are partially used not solely within the physique metal plate but in addition the chassis.
Pricing and verions
Afeela 1 is on the market in two trims: Afeela 1 Origin and Afeela 1 Signature. Each trims include a 3-year complimentary subscription together with Afeela Clever Drive, Afeela Private Agent, a number of immersive leisure content material, theme units for digital car customization, and 5G information connectivity. The value begins at $89,900 for Afeela 1 Origin, and at $102,900 for Afeela 1 Signature, which incorporates 21-inch wheels, a rear leisure system, and C-CMS (Middle Digital camera Monitoring System).
Exterior colours can be found in three choices: Tidal Grey, Calm White, and Core Black. Afeela 1 Signature presents a alternative of three exterior colours and two inside colours (Black and Grey). The charging is suitable with the Tesla Supercharging Community throughout the US.
The driving vary is being developed with a goal of as much as 300 miles. SHM will present distinctive companies at Afeela licensed restore suppliers to make sure long-term peace of thoughts for house owners. For extra particulars on Afeela 1, please go to the web site (https://www.shm-afeela.com/).
The supply of Afeela 1 within the Japan market is scheduled to start in 2026.
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