Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], proclaims Sofia Richie Grainge as its latest design collaborator. A model ambassador since June 2024, Sofia will launch her first co-created capsule assortment, Sofia for Tommy, in March, 2025 whereas starring within the TOMMY HILFIGER Spring 2025 marketing campaign. With pictures captured by Alexandra Nataf, Sofia’s genuine sartorial tackle accessible luxurious shines by way of as she options elevated attire and equipment impressed by coastal cool.
“Tommy is a true icon of style,” says Sofia. “He is someone I’ve looked up to as a designer and a creative force ever since I started working in the fashion industry. I’m so proud to introduce a collection that embodies effortless sophistication for the everyday. These pieces were built for limitless self-expression and a deep love of authentic, classic style — values that Tommy and I both share.”
Tommy Hilfiger, owned by PVH Corp., proclaims Sofia Richie Grainge as its latest design collaborator.
Launching in March 2025, the Sofia for Tommy capsule options 24 refined items mixing traditional prep with fashionable ease.
Impressed by nautical and archival kinds, the gathering showcases a luxe tackle pink, white, and blue.
Sofia stars within the Spring 2025 marketing campaign, celebrating easy sophistication.
“Sofia represents the modern multi-hyphenate woman, capturing the strength and depth of today’s generation,” says Tommy Hilfiger. “As a model and entrepreneur, she has captivated audiences with her modern take on timeless style. Sofia elevates classic staples into contemporary must-haves that set the tone for a new era of style.”
The launch contains 24 refined items created to raise an on a regular basis wardrobe and embrace shade, texture and quantity. Taking inspiration from archival prep silhouettes and classic nautical flags, the Sofia for Tommy capsule assortment facilities on items that effortlessly mix polished refinement with a contemporary, simple cool. That features tailor-made blazers and wide-leg denim slacks, layer-worthy tanks, and a sequence of quietly luxe clothes. To honor Sofia’s signature mixture of simple cool and female magnificence, the colour palette is a deeper, richer tackle the all-American pink, white and blue, with shades of cream, crimson and navy.
The Sofia for Tommy capsule assortment continues Tommy Hilfiger’s legacy of visionary partnerships with fashionable, highly effective girls like JISOO, Gigi Hadid, Hailey Bieber and Zendaya. By fusing her distinctive imaginative and prescient with TOMMY HILFIGER’s storied all-American type, Sofia Richie Grainge will carry her inherent sense of confidence together with a recent, covetable standpoint. This mixture of views elevates the TOMMY HILFIGER Spring 2025 womenswear assortment, whereas centering the model’s culture-defining dedication to limitless self-expression and easygoing luxurious.
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