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NEW YORK DAWN™ > Blog > Technology > Too many fashions, an excessive amount of confusion: OpenAI pledges to simplify its product line
Too many fashions, an excessive amount of confusion: OpenAI pledges to simplify its product line
Technology

Too many fashions, an excessive amount of confusion: OpenAI pledges to simplify its product line

Last updated: February 12, 2025 11:47 pm
Editorial Board Published February 12, 2025
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OpenAI plans to “simplify” its mannequin choices, even because it prepares to ship its final non-reasoning mannequin, GPT-4.5. It is a uncommon admission from a tech firm that its product releases haven’t been differentiated sufficient for patrons.

OpenAI CEO Sam Altman took to X to present product roadmap updates and acknowledge that among the firm’s current releases muddled the waters.

“We want to do a better job of sharing our intended roadmap, and a much better job simplifying our product offerings,” Altman wrote. “We want AI to ‘just work’ for you; we realize how complicated our model and product offerings have gotten.”

Altman took explicit umbrage in opposition to ChatGPT’s mannequin picker, the place customers faucet a drop-down to select from launched fashions. The variety of fashions a person can select relies on their subscription tier. 

Altman stated his group “hates the model picker as much as you do” and can deliver again “magic unified intelligence,” presumably referring to a single mannequin powering a platform. Altman stated the corporate plans to combine its expertise, together with the o-series of fashions, into GPT-5 when it comes out on ChatGPT and its APIs. 

Over the previous 12 months, OpenAI has launched GPT-4o, o1, o3 and o3-mini fashions. It has additionally launched new ChatGPT subscription tiers, together with the $200/month ChatGPT Professional. 

On prime of all that, the corporate has launched Operator agent, Deep Analysis, ChatGPT duties and a number of different new options which can be typically solely obtainable via particular fashions or paid ranges. 

Awaiting the discharge of OpenAI’s GPT-4.5 and 5

Altman stated OpenAI’s subsequent step is releasing GPT-4.5, its final non-chain-of-thought (CoT) mannequin. It’s been internally known as Orion, though he didn’t clarify what new capabilities GPT-4.5 could have. 

“After that, a top goal for us is to unify o-series models and GPT-series models by creating systems that can use all our tools, know when to think for a long time or not and generally be useful for a very wide range of tasks,” stated Altman. 

When the corporate releases GPT-5, it’ll cease transport the reasoning o3 as a standalone mannequin. 

OpenAI understands that some customers could not want the complete capabilities of its latest fashions, Altman conceded, which is why the corporate created a mannequin picker within the first place. GPT-5’s capabilities might be attuned to the subscription stage to exchange the dropdown, he stated.

“The free tier of ChatGPT will get unlimited chat access to GPT-5 at the standard intelligence setting (!!), subject to abuse thresholds,” stated Altman. “Plus subscribers will be able to run GPT-5 at a higher level of intelligence, and Pro subscribers will be able to run GPT-5 at an even higher level of intelligence. These models will incorporate voice, canvas, search, deep research and more.”

Altman didn’t say when GPT-4.5 or GPT-5 may very well be launched. 

Buyer confusion

OpenAI’s choice to simplify the way it presents fashions factors to a seamless downside: Not everybody understands what every mannequin is meant to do and what makes it totally different. OpenAI isn’t alone on this. If I weren’t reporting on the trade day in and time out, I wouldn’t have the ability to differentiate between the Gemini fashions and let you know why Claude’s Sonnet is healthier than Haiku.

Whereas this confusion is extra frequent amongst shoppers, simplifying merchandise makes issues way more manageable, even for energy customers like AI engineers. 

More and more, you should have a working encyclopedia of which fashions can do what and that are extra up to date. Integrating the newest capabilities into one mannequin and solely permitting extra advanced skills based mostly on utilization might make it simpler for a lot of builders to experiment sooner. 

Each day insights on enterprise use circumstances with VB Each day

If you wish to impress your boss, VB Each day has you lined. We provide the inside scoop on what firms are doing with generative AI, from regulatory shifts to sensible deployments, so you possibly can share insights for max ROI.

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