President Trump Tuesday pushed Cracker Barrel to scrap its controversial new emblem amid right-wing protests over the sleeker extra trendy design.
The president echoed complaints from a few of his supporters that the informal restaurant chain is abandoning its conservative rural buyer base by dumping the acquainted outdated emblem that appeared on all its indicators.
“Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate poll), and manage the company better than ever before,” Trump posted on his social media web site. “Make Cracker Barrel a winner again.”
Trump urged the corporate, identified for its folksy design and old-timey menu decisions, ought to make the most of the eye by backtracking on all the rebranding effort.
“They got a Billion Dollars worth of free publicity if they play their cards right,” Trump added. “Very tricky to do, but a great opportunity.”
Cracker Barrel, which has 660 eating places in 44 states, boasts of serving 210 million biscuits to 240 clients a 12 months.
Thus far, it’s resisting the push from the White Home and others. It says it can keep on with its new emblem however has apologized to followers who had been angered when the change was introduced final week.
“If the last few days have shown us anything, it’s how deeply people care about Cracker Barrel,” the corporate stated in a press release. “We could have done a better job sharing who we are and who we’ll always be.”
The simplified emblem options solely the chain’s identify. Gone is the image of an older man in overalls leaning in opposition to a barrel, dubbed “Uncle Herschel,” together with the phrases “Old Country Store.”
The change was a part of a wider rebrand, which has seen Cracker Barrel replace its cluttered restaurant areas with lighter paint and trendy furnishings.
Presidential son Donald Trump Jr. already joined the refrain of criticism, with some threatening to boycott the chain over what they deride as a “woke” effort to enchantment to a broader and extra numerous client base.
