In an age of adjusting media consumption (and work-from-home) habits, the phrase “watercooler television” could also be one thing of an anachronism. However as anybody following reveals like “The White Lotus” can inform you, discussing, dissecting and debating hit collection by no means goes out of fashion.
And of all networks, HBO is aware of how greatest to capitalize on such buzzed-about moments: The community’s “Inside the Episode” packages have lengthy supplied viewers the possibility to course of surprising plot twists and jaw-dropping deaths. That’s the place viewers of Season 3 bought to listen to creator Mike White break down every thing from Saxon and Lochlan’s drunken exploits to Chelsea and Rick’s doomed ending.
“Shows like this are the new watercooler moment,” says Emmy nominee Natalia Echeverria, a inventive director at HBO and an govt producer of “The White Lotus: Unpacking The Episode.” “We try to anticipate what beats from the episode people will be talking about and then we dive in, giving audiences an inside peek only we can provide.”
Owing a debt to post-episode speak reveals like “The Talking Dead” and podcasts like “Private Joke: The Official How I Met Your Mother Podcast” and “The Good Place: The Podcast,” such companion collection, now commonplace throughout platforms, have risen in reputation within the final decade. This 12 months, the truth is, they make up everything of the quick type nonfiction or actuality collection Emmy class.
Tasks like “Making of: The Last of Us” and “Adolescence: The Making of Adolescence” (additionally nominated) essentially straddle the road between inventive and advertising and marketing. They’re meant to bridge the hole between a present and its fandom. However, in borrowing the acquainted format of making-of documentaries, DVD bonus featurettes, even episodic evaluations or recaps, they insist on a imaginative and prescient of tv as an artwork worthy of dialogue and dissection.
“I think of these pieces like the movie theater parking lot after a film,” says Badger Denehy, an Emmy-nominated govt producer of “Making of: The Last Of Us” and an HBO inventive director. “They remind me of that moment when you turn to your friend and dive into all the biggest moments you just watched. It’s my favorite type of project because we get to create something for fans as huge fans of the programming ourselves.”
For Shannon Ryan, president of promoting for Disney Leisure Tv and an Emmy nominee for “Only Murders in the Building: Unlocking the Mystery,” the choice to supply the present was pushed by a want to raised serve followers of the hit Hulu comedy.
“These short-form series offer fans a peek behind the curtain to hear directly from the talented people that bring the show to life,” she says. “And for our creators, this is a meaningful way to share more with the fans, give insight into their work, share some entertaining — and often hilarious — behind-the-scenes stories, and also spotlight some of the critical crew members that make every episode of the show so special.”
To “The Last of Us” viewers, there was possible no greater second this season than “Through the Valley,” the jaw-dropping second episode. Followers on the lookout for insights on how that action-packed tragic set piece was orchestrated needed to look no additional than “Inside Episode 2,” the place director Mark Mylod, co-creator Craig Mazin and star Pedro Pascal spoke about capturing Joel’s premature and fairly grotesque dying.
Boasting greater than 710,000 views on YouTube alone, that featurette showcased each the artistry behind such a high-octane hour of tv (with speak of prosthetics and wintry capturing circumstances) and candid reflections from solid members concerning the emotional fallout the episode would undoubtedly create.
The historical past of this Emmy class alone tracks the elevated funding from streamers and networks in this type of programming. Previous nominees have included behind-the-scenes collection tied to every thing from “30 Rock” and “American Horror Story” to “RuPaul’s Drag Race” and “Pose.” And the final two winners (“Succession: Controlling the Narrative” and “Shōgun — The Making of Shōgun”) show that the business is equally invested in (and impressed with) them, in flip.
John Wilhelmy, Emmy-nominated inventive director of “Hacks: Bit by Bit,” notes that short-form initiatives now should be produced to allow them to exist throughout completely different platforms. “Certain stories within the conversation lend themselves well to TikTok and [Instagram] Reels, so we’ll pick those out and optimize them editorially,” he says. “They’re often funny outtakes or quick stories that we’ll post on those platforms alongside the full-length episodes hitting HBO Max and YouTube.”
In an period the place fan-driven episode recaps, YouTube response movies and TikTok explainers contribute vastly to a present’s success in an more and more fractured media ecosystem, these initiatives recommend a technique to positively harness that engagement in a method that also places TV creators entrance and heart.
Echeverria places it extra merely: “Fan-made content has a huge place, but there’s nothing like seeing how the sauce is made from the chefs themselves.”
