ASOS, the worldwide trend vacation spot, is proud to announce the launch of an unique womenswear assortment designed by ASOS. Launching on Tuesday 15 July 2025, the gathering represents a brand new chapter within the partnership between adidas and ASOS and marks a brand new milestone of their ongoing collaboration.
The in depth attire assortment is impressed by iconic adidas items and crafted with ASOS’ artistic imaginative and prescient, promising to redefine summer time model. Fusing unique colourways, bespoke fabrications, embroidery and trend-focused silhouettes in opposition to a backdrop of beloved 3-stripes historical past – every bit blends sporting heritage with enduring avenue model.
ASOS and Adidas have unveiled an unique womenswear assortment launching on July 15, 2025, mixing Adidas’ iconic heritage with ASOS’ fashion-forward imaginative and prescient.
The road options bespoke materials, daring graphics, and signature 3-stripe detailing in recent colourways.
This marks a milestone of their partnership, with plans for future seasonal drops forward.
ASOS’ in-house design staff immersed itself in adidas legacy, researching previous collections and iconic streetwear silhouettes to reinterpret them by means of the lens of ASOS’ fashion-forward buyer. That includes adidas’ signature stripes, summer-ready separates in wealthy burgundies and timeless impartial hues are accented with vibrant pops of blue and inexperienced. Iconic observe units are given a refresh in crochet knit fabrications and assertion graphic prints – all of which might be styled with adidas low-profile silhouettes to finish the head-to-toe styling.
Vanessa Spence, Government Vice President, Model and Inventive at ASOS, says: “This collection marks a bold next step in our long-standing relationship with adidas. We’ve brought our customers exclusive trainer launches and fresh product drops, and now, we’re proud to pioneer this new way of working with one of our most trusted partners. To take adidas’ inimitable three stripes and incredible apparel handwriting and rework through our unique fashion lens is a privilege and marks the most exciting launch in the history of the partnership and also ASOS’ history.”
Chris Walsh, VP Model, adidas North Europe, mentioned: “At adidas, we’re always pushing the boundaries of sport and style. ASOS has been a valued partner in bringing that vision to life. This collection captures the creativity and energy both brands represent. We’re excited to continue this journey together with more drops in the seasons ahead.”
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