American Eagle Outfitters, Inc. (NYSE: AEO) introduced the American Eagle model’s launch of AE x Tru Kolors by Travis Kelce, a limited-edition product collaboration with Tru Kolors—Kelce’s sportswear and way of life model constructed on connection and self-expression. Greater than a 12 months within the making, AE x Tru Kolors by Travis Kelce merges vogue, sports activities and tradition—pairing the #1 denims model for Gen Z with one of the recognizable faces in soccer and leisure.
“I’ve had to keep my excitement about this collab under wraps for nearly a year. It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the ‘AE x TK’ collection to life,” stated Travis Kelce. “I started Tru Kolors in 2019 on the foundation of showing up authentically and having fun with style, and we wanted this collab to reflect that same energy. I want everyone to feel like there is something for them in the collection, something they can feel good in and make their own. I’m excited for it to finally be out in the world.”
American Eagle launched AE x Tru Kolors, a limited-edition collaboration with Travis Kelce’s way of life model.
As Artistic Director, Kelce guided each element, from design to materials, reflecting his “live to play” philosophy.
The marketing campaign options athletes together with Anna Frey, Azzi Fudd and Suni Lee.
The gathering blends vogue, sports activities and tradition, embodying confidence, authenticity and self-expression.
As Artistic Director, Kelce and his staff have been concerned in each step of the method alongside the AE staff. Reflecting the way in which he lives–stuffed with intention and true to his core philosophy of “live to play,” Kelce took a hands-on method from design inspiration to material, shade palette, pattern choice, silhouette refinement and graphic creation. Each element and product on this assortment underscores AE and Kelce’s shared ardour for creating items that exude confidence whereas feeling private, purposeful and versatile.
“American Eagle and Travis Kelce were destined to collaborate. An iconic brand teaming up with one of the greatest athletes of our generation – that’s what I call a win,” stated Jennifer Foyle, President and Government Artistic Director – American Eagle Outfitters. “AE and Tru Kolors are rooted in optimism, self expression and confidence–and we share a passion for empowering everyone to feel like their true self when wearing our products. Travis’ infectious energy and dedication to every aspect of the collaboration brought a refreshing spirit to the team, inspiring us to explore bespoke fabrics and fits to showcase this collection through his distinct style and perspective.”
Admired for uplifting others by their skill to dream and dwell life to play, Kelce tapped mates and fellow athletes, together with rising tennis star Anna Frey, elite basketball guard Azzi Fudd, quarterback Drew Allar, the nation’s No. 1 large receiver recruit Jeremiah Smith, prime basketball prospect Kiyan Anthony, and gold medalist and world-class gymnast Suni Lee, to star within the marketing campaign. They every carry their true selves to the whole lot they do and embody the “live to play” mindset.
Assortment Highlights
Launching in two drops on August 27 and September 24, the gathering options greater than 90 items priced between $14.95 and $179.95. Merchandise evoke Travis’ distinctive type, delivering an elevated tackle on a regular basis necessities and remodeling traditional silhouettes into daring statements of confidence and individuality. Favorites embrace:
Heavyweight, vintage-inspired tees Reimagined varsity jackets, cricket sweaters, rugby polos and utility cargos Tender chenille items and cashmere units Bespoke Graphics reflective of the world of AE x Tru Kolors by Travis Kelce Observe: The headline, insights, and picture of this press launch might have been refined by the Fibre2Fashion employees; the remainder of the content material stays unchanged.
