Banana Republic, a Hole Inc. (NYSE: GAP) model, in partnership with Warner Bros. Discovery World Shopper Merchandise, debuts an unique capsule assortment impressed by HBO’s Emmy-winning collection, The White Lotus. This limited-edition assortment channels the present’s signature escapism and intrigue by Banana Republic’s legacy of workmanship and storytelling.
“Our heritage, rooted in travel, meets the world of The White Lotus with a thoughtfully crafted collection that is both aspirational and attainable, said Meena Anvary, Head of Marketing for Banana Republic. This collection celebrates a sense of discovery and wit through a premium lens. Featuring tropical and vintage-inspired prints from our archives and landscapes of Thailand — it embodies the spirit of adventure.”
Banana Republic, in partnership with Warner Bros. Discovery, launches a limited-edition White Lotus x Banana Republic assortment impressed by The White Lotus Season 3 in Thailand.
The 24-piece assortment options tropical prints, premium materials like linen, silk, and cotton poplin, and resort-ready kinds.
The marketing campaign stars Patrick Schwarzenegger and Shanina Shaik.
Taking its cues from the collection’ third season, set in Thailand, The White Lotus x Banana Republic assortment captures the spirit of journey and journey by vogue. The 24-piece assortment options ultra-packable males’s and girls’s attire and equipment with wealthy hues of turquoise, navy, crimson, and yellow infuse the gathering, alongside graphic prints and fluid silhouettes.
Banana Republic’s dedication to distinctive craftsmanship is mirrored all through the gathering, that includes premium materials reminiscent of sustainable European Flax linen (pre-washed for a lived-in softness), light-weight cotton poplin, and 100% silk. From light-weight knits to relaxed, resort-ready items, the gathering permits prospects to embrace an adventurous mindset, whether or not making ready for a getaway or just elevating their on a regular basis wardrobe.
To convey the gathering’s narrative to life, the marketing campaign options The White Lotus Season 3 forged member Patrick Schwarzenegger alongside mannequin, podcast host and The White Lotus aficionado, Shanina Shaik. The marketing campaign’s intimate portraits replicate an elevated but accessible way of life that defines each The White Lotus and Banana Republic.
“The Banana Republic The White Lotus collaboration brings the show to life with the perfect mix of effortless and vacation style,” mentioned Patrick Schwarzenegger. “Banana Republic’s attention to quality and craftsmanship with this collection is impressive.”
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