Peter Kern, former chief govt of US journey know-how firm Expedia would be the new proprietor of troubled Italian luxurious lingerie label La Perla, the Italian authorities introduced just lately.
Kern submitted the very best provide for the agency via his luxurious holding, each in financial and employment phrases, Italian Minister of Enterprise and Made in Italy Adolfo Urso introduced on the La Perla roundtable held at Palazzo Piacentini.
Peter Kern, former CEO of US journey tech agency Expedia would be the new proprietor of troubled Italian luxurious lingerie label La Perla.
Kern submitted the very best provide, each in financial and employment phrases, Italian Minister of Enterprise and Made in Italy Adolfo Urso introduced just lately.
Kern dedicated to investing round $34.31 million by 2027, avoiding redundancies and reviving manufacturing, he stated.
Kern dedicated to investing round €30 million (~$34.31 million) by 2027, avoiding redundancies and reviving manufacturing on the model’s manufacturing unit in Bologna, the minister stated.
Kern already owns Brunello di Montalcino vineyards in Tuscany.
La Perla started operations in 1954 as a corset firm in Bologna, and later expanded into lingerie, swimwear and nightwear. It was run by the household of its founder, Ada Masotti, till 2008 when it was bought to San Francisco-based buyout agency JH Companions, which already held a controlling stake.
The corporate continued to battle after it was snapped up by German entrepreneur Lars Windhorst in 2018 at one other judicial public sale.
The turnaround plan introduced by Kern, to be finalised over the approaching weeks after talks with unions, ought to improve employment ranges to round 250 from the 210 now, Urso stated.
The Italian authorities will this week approve furlough schemes to supply monetary cowl for La Perla’s idled employees till the transaction is accomplished, the minister added.
