Wrangler, the legendary denim and life-style model, has entered right into a multi-year licensing settlement with CAPX, a Headwear Innovation Lab, to launch a daring new line of headwear below the Wrangler model. This licensing deal marks a pivotal step in Wrangler’s continued evolution as a cross-category life-style model.
The settlement displays a strategic shift in the direction of elevated craftsmanship and leading edge design, leveraging CAPX’s industry-leading innovation and manufacturing capabilities to redefine what customers can anticipate from Wrangler headwear.
Wrangler has entered a multi-year licensing take care of CAPX to launch an progressive headwear line, mixing its iconic craftsmanship with CAPX’s superior design and match know-how.
That includes signature ‘W’ stitching, copper {hardware}, and leather-based patches, the gathering embodies Wrangler’s life-style ethos.
The primary vary debuts this month, increasing Wrangler’s attain past denim.
The gathering will characteristic distinctive Wrangler particulars, together with the enduring ‘W’ stitching, copper {hardware}, and leather-based patches sourced from the identical suppliers used for Wrangler denim. Every silhouette shall be meticulously crafted to satisfy Wrangler’s exacting requirements.
As Wrangler continues to broaden past denim, the model stays targeted on its core client—somebody who lives with objective and expresses identification via what they put on. For a lot of, staples like denims, tees, and caps aren’t simply wardrobe selections—they’re a lifestyle. This new headwear line is designed to enhance that life-style, providing high quality, consolation, and character in every bit.
Each cap, Wrangler fashions included, will characteristic a mannequin quantity printed inside the liner. This quantity refers to certainly one of over 45 shapes developed by CAPX and serves as the muse of their standardized match system used throughout manufacturers and industries. This method helps to coach customers on particular match and construction of a cap they love, making it simpler to find and buy related kinds sooner or later.
“Headwear is an essential part of the Wrangler consumer’s lifestyle,” mentioned Steve Armus, Vice President of Licensing and Collaborations at Wrangler. “We see tremendous opportunity in headwear to reach a broader audience in meaningful new ways, and CAPX is the ideal partner to help us do that.”
“We’re excited and humbled to partner with the iconic Wrangler brand and represent its 78-year history. Wrangler is a true American lifestyle brand and headwear is an incredible opportunity to amplify its story,” mentioned David Gormley, Founder and President of CAPX.
Collectively, Wrangler and CAPX are reimagining what headwear will be, merging storytelling, craftsmanship, and progressive design. Customers can anticipate the primary assortment to debut this month, marking the start of an thrilling new chapter for each manufacturers.
Notice: The headline, insights, and picture of this press launch might have been refined by the Fibre2Fashion employees; the remainder of the content material stays unchanged.
