From outfitting cowboys for generations to providing the identical brewing custom since 1873, Wrangler and Coors Banquet know firsthand what it takes to be the very best within the West. Now, these two iconic manufacturers are teaming as much as create their first-ever co-collection. Introducing the Wrangler x Coors Banquet Assortment, a joint salute to the manufacturers’ shared craftsmanship and grit, whether or not it’s stitched right into a pair of denims or brewed right into a signature, stubby bottle of Banquet.
Accessible beginning August 21, the Wrangler x Coors Banquet Assortment will characteristic greater than twenty distinctive items. The designs showcase a Coors Banquet twist on basic Western put on throughout a wide range of objects, together with denim vests with customized Coors-branded embroidery and patches, pullover sweaters with Western-inspired paintings, basic Wrangler 13MWZ Cowboy Minimize Denims with limited-edition copper {hardware}, graphic t-shirts, and extra.
Wrangler and Coors Banquet have launched their first-ever co-branded attire line, the Wrangler x Coors Banquet Assortment.
That includes over 20 items, the vary blends Western heritage with Banquet’s legacy, from denims with copper {hardware} to embroidered denim vests.
The rollout contains nationwide advertisements painted with Coors beer and a Legends of the West pop-up tour.
“This collab is all about celebrating the Western spirit that Coors Banquet and Wrangler have lived and breathed for generations,” stated Marcelo Pascoa, Vice President of Advertising and marketing for the Coors Household of Manufacturers. “We’re thrilled to partner with Wrangler to help our fans connect with Banquet beyond the bottle. Whether it’s at a rodeo, your local bar, or an everyday moment, this collection lets fans wear the Banquet legacy on beloved Wrangler pieces.”
To carry the collaboration to life in a daring new manner, Wrangler and Coors Banquet partnered with artist Caitlin Hatch to color Rocky Mountain Watercolors – hand-painted, Western-style posters that may double because the first-ever nationwide advertisements made with beer. Every poster was crafted utilizing a customized watercolor mix made with Coors Banquet, the beer made with 100% Rocky Mountain water. The posters highlight the limited-release attire, and one was painted in an actual rodeo enviornment. They are going to be featured in a wide range of advert places all through the U.S.
“This collaboration reimagines classic Wrangler styles for a new generation, blending the rugged heritage of Western wear with the laid-back spirit of American leisure,” stated John Meagher, Vice President of International Model Advertising and marketing at Wrangler. “Coors Banquet & Wrangler share an incredible interwoven western legacy, and this is a unique opportunity to unleash that in a fresh new way.”
Wrangler and Coors Banquet are additionally hitting the highway to present followers an opportunity to expertise the gathering up-close by a collection of pop-up occasions at native bars in Dallas (September 4), Nashville (September 11), and Denver (September 25). Dubbed the Legends of the West Tour, the expertise will characteristic the total merch line out there for buy on-line, unique giveaways, a shock musical visitor and extra.
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