Robust and classy. Aggressive and female. Assured and obsessive.
NikeSKIMS exists to serve girls who’re redefining what it means to be an athlete right this moment.
NikeSKIMS has launched its debut assortment redefining girls’s activewear with a sculpted, performance-driven system of gown.
Spanning seven collections and 58 silhouettes, it presents over 10,000 mixtures, mixing fashion, operate, and luxury.
The launch consists of the movie Our bodies at Work that includes 50+ athletes, celebrating energy, inclusivity, and self-expression.
It’s in that imaginative and prescient that NikeSKIMS debuts its first attire assortment, which is designed to sculpt and engineered to carry out, with out compromise. Fueled by Nike’s unparalleled relationship with athletes and SKIMS’ solutions-first method, NikeSKIMS delivers what no different model can: a brand new aesthetic and system of gown, obsessively crafted for the physique, that goes from the studio to the health club and past.
This design method involves life by NikeSKIMS’ debut movie, Our bodies at Work, and marketing campaign pictures that collectively characteristic greater than 50 athletes from throughout the Nike portfolio, together with Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner and Serena Williams, in addition to SKIMS Co-Founder and Chief Inventive Officer Kim Kardashian.
“I’m an athlete, but I love fashion too. It’s important for me to express myself, and I love how wearing NikeSKIMS allows me to do that,” says Jordan Chiles, an Olympic and world-champion gymnast. “The NikeSKIMS product is a game-changer. I love the quality, how it moves with me and supports me in all the right areas. I feel sleek, comfortable and completely myself.”
Born from a shared dedication to innovation, inclusivity and distinction from two leaders on the forefront of sport and tradition, the primary NikeSKIMS product line units a brand new {industry} commonplace by redefining activewear for all athletes, from the elite to the on a regular basis. The road spans seven collections and 58 silhouettes, providing a system of gown with greater than 10,000 methods to mix a various vary of appears to be like. Each bit is formed by uncompromising consideration to element — delivering fashion, operate and luxury that transitions effortlessly between exercises and on a regular basis put on.
The NikeSKIMS system of gown takes a head-to-toe method, that includes layers that assist and transfer with girls’s our bodies. Flattering traces, sculpting materials, progressive supplies and impartial colorways supply girls an entire wardrobe answer — from foundational bras and leggings to seasonal silhouettes and equipment — created to assist them look, really feel and carry out their finest.
“Wearing NikeSKIMS makes me feel confident and unrestricted,” says Sha’Carri Richardson, an Olympic and world-champion sprinter. “I feel fierce knowing I can look and feel this good while working hard.”
The primary NikeSKIMS launch introduces three core collections that will likely be up to date season over season, in addition to 4 new seasonal collections.
The Matte assortment is in contrast to something available on the market, providing on a regular basis staples throughout 21 types that present mid-level compression alongside focused smoothing and sculpting. Designed with an progressive material and powered by Nike’s Dri-FIT efficiency expertise, each bit is sweat-wicking and versatile for motion, fashion and protection, delivering go-to elevated sport necessities for all studio actions and on a regular basis put on.
“The matte material feels so nice — very soft yet still secure and not restrictive,” says Nike athlete and Paralympic medalist Beatriz Hatz. “I feel powerful in it.”
The Shine assortment consists of supportive and smooth types with quick-drying expertise, a delicate sheen end and stretchy really feel. Designed for energy coaching, the gathering delivers operate and luxury that transition effortlessly past the health club.
The Ethereal assortment presents seven breathable, mesh-inspired knit items meant for layering and motion. Comprised of an ultralight, open-weave mesh, with fitted and oversize silhouettes, the gathering is good for low-impact exercise and easy styling.
“It feels like butter on your skin,” says Serena Williams, winner of 23 Grand Slam singles titles and 4 Olympic gold medals, of the primary NikeSKIMS assortment. “I feel unstoppable when I’m training in it.”
4 seasonal collections complement the core NikeSKIMS attire.
The Classic Seamless assortment is crafted with a seamless knitting expertise and wash method that creates a worn-in, vintage-inspired appear and feel for studio actions and past. The Matte Tricot assortment consists of smooth, minimal, track-inspired layering items that characteristic NikeSKIMS’ signature matte material and a buttery-soft really feel. Semi-sheer Weightless Layers are good for low-impact actions, and a Shiny Nylon oversize pant provides type, dimension and magnificence to each activewear look.
These types are on show in Our bodies at Work, directed by Janicza Bravo, and marketing campaign pictures, from Luis Alberto Rodriguez and Rob Woodcox, which showcase the facility and fantastic thing about the physique whereas emphasizing the individuality of girls throughout all ranges of sport. For the athletes concerned, it’s greater than a marketing campaign. After viewing the movie for the primary time, Jordan Chiles stated, “This is a reminder that my body and every woman’s body is not something to be picked apart or controlled. It’s a force. It’s power. It’s artistry. I’ve spent my life proving what my body can do rather than letting the world tell me what I should look like.”
That’s precisely the purpose, says Kim Kardashian. “NikeSKIMS’ Bodies at Work film celebrates every woman’s strength and power,” she says. “Our mission is clear: to redefine women’s activewear without compromise. This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence.”
What’s extra, NikeSKIMS builds on Nike’s broader dedication to rising its girls’s enterprise, inspiring girls and ladies around the globe to dream large and enabling them of their pursuit with industry-leading efficiency attire and footwear.
“NikeSKIMS is a bold evolution in how women experience sport and style — and together with SKIMS, we’re delivering what no other brand can,” says Amy Montagne, President, Nike. “It’s a part of Nike’s broader dedication to her: uncompromising product innovation that strikes and celebrates girls.”
The primary NikeSKIMS assortment will likely be out there September 26 at nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and choose Nike and SKIMS retail areas, together with flagship shops from each manufacturers in New York Metropolis and Los Angeles.
Be aware: The headline, insights, and picture of this press launch might have been refined by the Fibre2Fashion workers; the remainder of the content material stays unchanged.
