Contemplate this your alert to start out lighting up the group chat, as a result of RM Rebecca Minkoff is now solely accessible at JCPenney… Sure, JCPenney.
That’s proper. JCPenney is bringing the receipts on runway-worthy, statement-driven items to girls who at all times have the news on unreal designer drops. No wristbands, warehouse traces or one-day-only panic required. Simply modern seems to be at inexpensive costs that really feel like a rating, as a result of accessibility is the entire level.
Designed for ladies who know their silhouettes, type and requirements, RM Rebecca Minkoff blends East Coast construction with West Coast ease, providing on a regular basis polish with a relaxed edge. The debut assortment options shrunken pea coats, pleather bombers and fringe jackets that give “It’s from where?” vibes, together with on-trend blouses, flirty skirts, wide-leg denim and daring boots. From morning espresso to night cocktails, the items are designed to maneuver with you. And naturally, no look is full with out Minkoff’s signature purses and equipment; the crowning glory that brings all of it collectively.
JCPenney has debuted RM Rebecca Minkoff as an unique assortment, providing over 85 runway-inspired items beginning at $40.
Mixing East Coast polish with West Coast ease, the road options shrunken pea coats, bombers, skirts, denim, boots, and signature purses—bringing elevated designer type to on a regular basis wardrobes, accessible at choose JCPenney shops and on-line for easy, inexpensive style.
The unique line debuts with greater than 85 items and value factors beginning at $40, inviting girls to construct high-low wardrobes with out compromise; so the one factor they’ll acquire are compliments, not bank card debt.
“True insiders know great fashion shouldn’t be a secret, and it certainly isn’t defined by the price tag,” stated Michelle Wlazlo, JCPenney Model Chief Govt Officer. “We are excited to welcome the designer brand RM Rebecca Minkoff into the JCPenney portfolio, giving our customers even more reasons to shop with us. This launch makes elevated designer style more accessible than ever, whether you’re running errands or running the world. If you know you know, and now, everyone can.”
“I’ve always been inspired by strong, confident women who embrace every part of themselves without compromise,” stated Rebecca Minkoff. “Motherhood has shaped not only who I am, but also how I design. With my RM Rebecca Minkoff line, I want women to feel powerful and effortless as they move through all the roles they juggle. Partnering with JCPenney makes this even more meaningful – their commitment to accessibility in fashion mirrors my own. Together, we’re creating pieces that let every woman, and every mom, express her individuality, embrace new possibilities, and feel that style is always within reach.”
Trend insiders can store RM Rebecca Minkoff now at JCPenney, proper in time for a fall refresh when all eyes are on what’s subsequent in style. Store choose JCPenney shops and go to jcpenney.com in your schedule to buy the road and discover your “Yes, JCPenney!” second.
Be aware: The headline, insights, and picture of this press launch might have been refined by the Fibre2Fashion workers; the remainder of the content material stays unchanged.

