Wrangler, the legendary denim and life-style model, and Genesco (NYSE: GCO), a footwear trade chief with a portfolio of owned and licensed life-style manufacturers and greater than 1,250 retail shops, have signed a brand new multiyear licensing settlement for Genesco to design, supply and market males’s, ladies’s and youngsters’s footwear below the Wrangler model.
The settlement between Wrangler and Genesco is a strategic transfer for each firms, designed to help Wrangler’s development and improvement as a cross-category life-style model and leverage and construct on Genesco’s in depth branded footwear experience. Wrangler seeks to increase its attain and accessibility, resonating with a broader viewers on the lookout for type and performance throughout each attire and footwear.
The preliminary assortment will function a mix of traditional Wrangler impressed designs and extra trend-driven kinds. With Wrangler’s signature rugged look and Genesco’s observe document for innovation and success, the partnership guarantees to ship contemporary and distinctive designs to the market.
Wrangler has signed a multiyear licensing cope with Genesco to design, supply and market footwear for males, ladies and youngsters.
The partnership goals to increase Wrangler’s life-style model presence, mixing its rugged heritage with Genesco’s footwear experience.
The primary assortment, that includes traditional and trend-driven kinds, will launch in Fall 2026.
“We are thrilled to partner with Genesco, an industry leader with a proven track record of successfully interpreting brands and bringing compelling footwear to market,” stated Steve Armus, Vice President of Licensing and Collaborations at Wrangler. “This licensing agreement represents a promising opportunity to introduce Wrangler footwear to a wide audience. We believe this partnership will strengthen our brand presence and allow more consumers to experience the quality and heritage of Wrangler in an exciting new product category.”
“Partnering with Wrangler presents a meaningful opportunity to accelerate growth in our Genesco Brands Group portfolio,” stated Rick Higgins, President of Genesco Manufacturers Group. “We’re excited to leverage our know-how to build a footwear assortment that honors Wrangler’s legacy of adventure, new frontiers and craftsmanship. From everyday workwear to casual lifestyle to Western-inspired silhouettes, we see significant potential to blend rugged authenticity with unique styling, storytelling, innovation and comfort.”
The primary Wrangler footwear assortment below the licensing settlement is predicted to launch in Fall 2026.
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