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NEW YORK DAWN™ > Blog > Entertainment > With Package Williamson’s ‘Unconventional,’ Revry goals to cement its place in media
With Package Williamson’s ‘Unconventional,’ Revry goals to cement its place in media
Entertainment

With Package Williamson’s ‘Unconventional,’ Revry goals to cement its place in media

Last updated: February 11, 2025 12:57 pm
Editorial Board Published February 11, 2025
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Befitting its title, Package Williamson’s new indie TV present, “Unconventional,” facilities two queer {couples} constructing out lives and households that don’t fairly match the mould.

Williamson performs Noah, a grad pupil feeling adrift in his life in sunny Palm Springs. When his husband, Dan (James Bland), tees them as much as carry a 3rd into their bed room (a go-go dancer performed by the attractive Constantine Rousouli) and one other sort of third into their residence (Dan hopes the 2 will undertake a child they’ll increase collectively), Noah’s personal insecurities and anxieties flare up. And that’s on prime of studying he’s lastly helped his sister Margot (Aubrey Shea) and her spouse, Eliza (Briana Venskus), get pregnant.

This can be a contemporary household, however it isn’t a standard one.

“I’m not personally very interested in conformity, in making myself palatable to straight people,” Williamson says over the cellphone from Joshua Tree. “I grew up in Mississippi, and when I left home at 16 and moved to New York and found my partner [now husband], we set out to live our lives on our own terms. That’s something that’s very important to me. I don’t think we should water down our experiences in order to be relatable.”

Williamson’s follow-up to his YouTube-turned-Netflix collection, “Eastsiders” (a queer cult traditional of the early streaming period), had as unconventional journey because the messy queer characters it facilities. So it’s becoming that “Unconventional,” premiering Tuesday, can be Revry’s first full-length scripted collection.

And when you’re questioning what Revry is, the crew behind this self-styled international streaming community for LGBTQ+ content material is aware of you’re not alone.

“We’re not insulted at all to know that a lot of folks within our community are still not super aware of us,” says Revry’s co-founder and Chief Content material Officer Christopher Rodriguez over Zoom. “That’s totally fine. I think that’s changing very rapidly, which is really exciting. I think it’s the right moment and ‘Unconventional’ is the right entry point for a lot of these audiences.”

Based in 2015 by Rodriguez, Damian Pelliccione, Alia J. Daniels and LaShawn McGhee, Revry gives ad-supported channels and apps on main streaming platforms and gadgets.

“We built it like a tech company, essentially, but for media,” says Pelliccione, the community’s chief govt. “And there were a lot of strikes against us being in — I don’t like using the word ‘niche,’ but, you know, specialized media. Or, as Tracy Gilchrist says, ‘queer media.’ It’s very obviously hard for mainstream investors to really wrap their heads around what viability and opportunity really looks like.”

Performers in “Halloween Ball” on Revry, a part of the community’s authentic programming.

(Revry)

With simply over 15 million month-to-month lively viewers (75% of whom are below the age of 45, in keeping with the community), Revry prides itself on being free. The hope is to maintain the barrier to entry low and welcome as massive of an viewers as attainable — one thing that has been key to its development over the past decade.

“Free advertising-supported streaming televisionwasn’t even really a thing at that time,” recollects Daniels, who’s Revry’s chief working officer. “But, we’ve grown with this industry in a really beautiful way that’s allowed us to be incredibly nimble. And we were doing things that I think a lot of the big studios and distributors still haven’t really figured out.”

The Revry founders are as pleased to speak about, as Pelliccione stresses, “the power of the pink dollar” and collaborations, with manufacturers like McDonald’s, Nike and Lexus, as they’re the inventive core focus of their endeavor.

“We have a lot to offer in terms of entertainment,” Rodriguez says. “That’s what we’re trying to do, and that’s what we want to be associated with. Not education. Not finger wagging. We really just want to be ourselves. Be bright. Be colorful. Be entertaining. Hopefully everyone will kind of get that message.”

Providing fan favourite exhibits like “Absolutely Fabulous” and the OG “Queer as Folk” alongside authentic collection like “Drag Latina,” a contest collection hosted by “RuPaul’s Drag Race” alum Carmen Carrera, and “Halloween Ball 2024,” a vogue sports activities competitors shot in downtown L.A. that includes ballroom legends Dashaun Wesley and Leiomy Maldonado, Revry is pitching itself as a one-stop store for vibrant and unapologetic queer content material.

Eleven drag queens dressed in yellow and black costumes posing on a yellow and orange backdrop.

“Drag Latina,” a contest collection hosted by “RuPaul’s Drag Race” alum Carmen Carrera, is among the many community’s choices.

(Revry)

And with “Unconventional,” it might have discovered a banner collection that may assist additional cement its place within the media panorama.

“We come from the perspective of we’re queer as a network,” Rodriguez says. “We’re queer, but you don’t have to be. But what we’re going to be is very authentic to our community.”

That authenticity is what Williamson has lengthy been looking for in his work. Noah, once we first meet him, is in disaster. He’s in a shouting match with Dan, and their life collectively appears to be coming to an finish. By way of a flashback, we see how a gathering along with his thesis supervisor (performed by Kathy Griffin) prompted Noah to reassess his total life. “Unconventional” focuses on the thorny facets of up to date queer millennial life. It’s not simply the promise and perils of polyamory or the societal pressures and logistical issues of beginning a household whether or not by means of adoption or surrogacy, but in addition the relatable method that Noah and Margot deal with their psychological well being and mommy points alike — with prescribed substances that drown out a world that encourages them to stay in arrested improvement.

The nine-episode collection is knowledgeable not simply by Williamson’s experiences however that of his fellow writers, together with Bland and the present’s editor, Larissa James.

“Dating back to the first season of ‘Eastsiders,’ my goal was to create queer characters that were flawed and complicated and allowed to f— up their own lives,” Williamson says. “We make mistakes. We’re human. That’s an important part of the human experience. A story about role models is just not really that narratively interesting to me. I’m more interested in the ways in which people make mistakes and grow from them.”

Four people stand and two sit on chairs in a front of a green and yellow wall.

The forged of “Unconventional,” clockwise from left: James Bland, Willam Belli, Briana Venskus, Laith Ashley, Aubrey Shea and Package Williamson.

(Jono Madison)

“Unconventional,” set in Palm Springs/Joshua Tree, revels within the messiness of twenty first century queer relationships and the challenges of beginning nontraditional households. Noah, Dan, Margot and Eliza maintain secrets and techniques and nurse resentments. At the same time as they hope to start out households, they generally behave fairly childishly, seducing strangers and discovering solace in a single too many drinks.

“I’ve been calling this show a chosen family drama,” Williamson says. “But so often when we hear about ‘chosen family,’ it’s kind of corny. It’s done in a way that’s like all sunshine and pride parades. Unicorns and rainbows or whatever. I just find reality to be so much more interesting.”

It’s not misplaced on Williamson why a present like “Unconventional” needed to be produced outdoors the normal improvement pipeline. At a time when LGBTQ+ visibility typically comes wrapped with a requirement for constructive illustration, for tales that uplift and thus implicitly relaxation on respectability and assimilation, Williamson’s tales of open relationships, difficult adoption processes and messy marriages query well-worn narratives about {couples} and household items.

“I’ve sold a lot of development with queer characters over the years,” he says. “But I think having a story center the queer experience the way that this story does, that is something that I think there’s an obvious hesitance around from the industry at large. Sometimes you need to do it independently in order to allow a project to find its voice without adding a bunch of cooks in the kitchen.”

And though the present started manufacturing in 2020 (it was first curtailed by COVID-19 lockdowns), its arrival in 2025 nonetheless feels well timed.

“We’re seeing even major companies announce proudly that they’re canceling their DEI [diversity, equity and inclusion] initiatives,” Williamson says. “But our existence is not a DEI initiative. Our existence is not ‘woke’ or whatever word of the week we’re using right now to hide brazen homophobia.”

Revry’s founders hope to have their model related to “queer joy.” However they perceive that at a time when the LGBTQ+ group is focused with discriminatory govt orders and pushed to fret about shedding hard-fought civil rights, loud and proud visibility will undoubtedly really feel like a political act.

“I’m really excited to see Revry step up and get behind and champion stories like ours,” Williamson says. “We’re incredibly excited to be their first long-form scripted original series. It feels like we’re at the beginning of something really amazing.”

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