Yield Guild Video games Affiliation introduced that it has expanded into Web3 recreation publishing with the launch of the causal Degen recreation LOL Land.
With the launch of its first title, LOL Land, Yield Guild Video games Affiliation (Yield Guild) has introduced YGG Play, a brand new recreation publishing unit devoted to lighthearted, addictive video games that embrace the chaos and tradition of crypto degeneracy.
With YGG Play, the affiliation goals to outline a brand new style in gaming: Informal Degen. The debut recreation — a browser-based informal board recreation that includes members of the Pudgy Penguins neighborhood as playable characters — with 116,000 pre-registrations previous to its unique launch on Summary Chain. By enjoying, accumulating factors, and unlocking NFTs in LOL Land, gamers have the possibility to win a part of a prize pool funded on Might 1, valued at $10 million in YGG token rewards.
“Over the past four years, we’ve seen and played hundreds of games, and Yield Guild has invested in many of them. Through that experience, we’ve come to know what’s fun, what works and what doesn’t, and that’s led us to develop some very strong opinions on how to best serve the crypto market,” stated Gabby Dizon, cofounder of Yield Guild, in an announcement. “YGG Play, which is specifically targeting the Casual Degen market, is our expression of everything we’ve learned, starting with our first game, LOL Land.”
LOL Land options 4 thematic boards, every with a singular mechanic: YGG Metropolis, Seashore Day, Carnival, and Ice World Wonderland — the latter being dwelling to the Pudgy Penguins IP, the place gamers can select to playable characters based mostly on notable members from Pudgy’s neighborhood, together with Aaron Teng, Rusk0f, KP, Burnasso, and Orange. Dizon can also be a playable recreation character, and different themes are below improvement, together with Pirate Cove and Parkside Story.
The Summary Chain, the unique platform for LOL Land, was created by Igloo Inc., the father or mother firm of Pudgy Penguins. Its consumer-first strategy makes it simpler for gamers to get into Web3 video games through the use of chain abstraction and integrating friendlier onboarding mechanisms equivalent to social logins and passkeys. The platform has already succeeded with a number of launches, together with Myriad, Roach Racing Membership, and Gacha. The launch additionally coincides with the YGG token being obtainable on Summary.
“LOL Land is a game built by degens for degens,” stated Luca Netz, CEO of Pudgy Penguins, in an announcement. “It takes everything we’ve come to love about playing Web3 games and puts it into a casual pick-up-and-play experience. We’re really excited to be a part of YGG’s first game and its exclusive launch on Abstract.”
LOL Land affords two gameplay modes to go well with completely different participant preferences. The free mode permits gamers to get pleasure from limitless rolls without charge, although it doesn’t embody YGG token rewards. Within the premium mode, gamers should purchase premium rolls, with factors earned via gameplay eligible for redemption in YGG tokens. LOL Land is barely obtainable to gamers 18 years or older and in sure nations. The sport is out there to play now at LOL.Land.
I requested Dizon a number of questions. In a message to GamesBeat, Dizon stated YGG is a guild protocol that gives guilds with a set of instruments to prepare onchain.
“Our core community’s Discord currently has over 112,000 members and our Guild Advancement Program (GAP) has seen over 300,000 community members use our questing platform,” Dizon stated. “Since launching on Base in November last year, we’ve had more than 75 Onchain Guilds sign up for our platform’s pilot. We also have a global network of guilds spanning 11 regions, represented by our guild partners YGG Pilipinas (Philippines), W3GG (Southeast Asia), OLA GG (Latin America), KGeN (India, Brazil, Saudi Arabia), SKYGG (South Korea), YGG Japan, YGG China, AMG DAO (Europe), and NYXL (North America).”
Requested why YGG determined to make a recreation, Dizon stated, “We decided to launch our game publishing arm because we want to establish the “Casual Degen” class in Web3 video games. With our historical past and our deep connection to the neighborhood and its crypto-native, grassroots, play-first tradition, recreation publishing felt like a pure growth.”
Gabby Dizon is cofounder of YGG.
YGG has grown right into a hub for gamers to find new video games and contribute their expertise to completely different tasks and ecosystems.
Dizon added, “We represent highly skilled communities that can bootstrap the launch of a game by connecting them with dedicated players as well as groups that can provide the services these early-stage projects need like community management, marketing and local events, content creation, education, esports, game testing, and more.”
And he stated, “YGG is uniquely positioned as a publisher because we know what the community looks for in games and we know where these games need help at launch—we hear it directly from the players. So, expanding into publishing and making the first game ourselves made sense.”
I requested Dizon how YGG selected the sport. He famous that earlier than he received into crypto and cofounded YGG, he was a recreation developer for over 20 years.
“I was actually building casual games for much of my career. It’s nearly five years since we founded YGG, and we’ve played hundreds of Web3 games and invested in many of them,” Dizon stated. “Building our ecosystem and running events like the YGG Play Summit has kept us closely aligned with our community’s interests. We understand what the YGG community wants: playing fun games and enjoying the rewards together.”
And he added, “Based on our experience, we also knew that the Web3-native game market is still very underserved. These are the people who aren’t necessarily hardcore gamers but are in crypto for fun — or what we call degens. Hardcore Web3 gamers are actually a very small portion of the total Web3 user base. But the “Casual Degens” — that’s individuals buying and selling memecoins, minting NFTs, or buying and selling on exchanges — they’re a a lot bigger market. And we all know precisely the right way to goal these markets.”
Yield Guild Video games (YGG) is a worldwide collective of players, creators, and builders turning play into alternative. Identified for pioneering the Web3 guild mannequin with the rise of the play-to-earn motion in 2020, YGG laid the muse for a brand new type of digital coordination: a community of onchain teams, every organized round their very own goal, and united by shared values of collaboration, development, and possession. Pre-registration is at the moment ongoing at https://www.lol.land/pre-register.
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