Right now, Zalando, a number one European on-line vacation spot for style and way of life, launches a brand new designer marketing campaign to have a good time their unique long-term partnership with Diane von Furstenberg. The marketing campaign options Diane alongside worldwide fashions Grace Elizabeth, Arnelle Shaniqua and mother-daughter duo Gaia and Cecile Orgeas, as she shares how she makes use of style to be the lady she desires to be.
The feminine-led artistic marketing campaign captures the long-lasting essence of Diane and the ideas of the DVF lady, aiming to encourage confidence within the subsequent technology of feminine visionaries and sport changers. The marketing campaign highlights how DVF’s famend legacy and long-standing model focus of championing girls by means of style aligns with Zalando’s objective of empowering and provoking clients to really feel assured of their private fashion.
Zalando launches a brand new designer marketing campaign with Diane von Furstenberg, celebrating their unique long-term partnership.
That includes Diane and prime fashions, the female-led marketing campaign promotes confidence and empowerment.
DVF’s iconic kinds, together with the wrap gown, might be solely accessible on Zalando throughout 25 European markets.
Diane von Furstenberg says: “For decades, I have designed to make women feel confident! Zalando shares that vision, making them an ideal partner for reaching a new generation of women.”
The long-term partnership between DVF and Zalando will allow DVF to succeed in the following technology of designer clients, reintroducing them to the model’s iconic kinds by means of Zalando’s digital innovation and modern storytelling. The partnership sees Zalando develop into the only retail companion for DVF in Europe and a broad number of DVF designs, together with the long-lasting wrap gown, might be solely accessible on Zalando in all of its 25 markets, making it the one European retailer to supply DVF along with dvf.com and the DVF Brussels boutique.
Lena-Sophie Röper, Vice President Designer at Zalando says, “Diane von Furstenberg is a true fashion icon and industry pioneer. She has consistently empowered women to feel confident in themselves and the clothes they wear. The new campaign really brings together our shared values and how we want customers to feel inspired in their own personal style. We are thrilled to be on this journey together with Diane, building an inspiring and elevated assortment and innovative shopping experience for the next generation of designer customers”
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