Birla Cellulose, from the home of Aditya Birla Group, made a hanging assertion at Jaipur Instances Style Week with an unique showcase that includes its newest assortment crafted utilizing Livaeco, the eco-enhanced variant of its cloth. Created in collaboration with esteemed associate manufacturers like Indoera, Juniper, and Holly Hock, the gathering is a testomony to sustainable vogue that blends fashion, consolation, and eco-consciousness.
The much-anticipated vogue occasion witnessed the class and charisma of Tejasswi Prakash, who graced the runway because the showstopper for Livaeco. Recognized for her impeccable fashion and robust advocacy for accountable vogue, Tejasswi was styled in a specifically curated ensemble by the model, embodying the essence of fluid vogue with sustainability at its core.
Birla Cellulose showcased its eco-friendly Livaeco assortment at Jaipur Instances Style Week, collaborating with Indoera, Juniper, and Holly Hock.
Tejasswi Prakash, the showstopper, highlighted sustainable vogue.
The gathering fused custom with modernity, utilizing responsibly sourced fibres.
Birla Cellulose reaffirmed its dedication to sustainability, setting new benchmarks in eco-couture.
Livaeco’s newest assortment was a seamless fusion of custom and modernity, providing ensembles that weren’t simply excessive on vogue but additionally had a decrease environmental influence. The model’s dedication to sustainability was mirrored in its responsibly sourced fibers, which contributed to decreased water consumption and a smaller carbon footprint, making every garment an eco-friendly alternative.
Talking in regards to the assortment and her affiliation with Livaeco, Tejasswi Prakash shared, “Fashion is an expression of who we are, and it is inspiring to see brands like Birla Cellulose making sustainability an integral part of style. The collection beautifully merges elegance with a responsible approach, and I am thrilled to walk the ramp in an ensemble that speaks of eco-conscious fashion choices.”
Birla Cellulose’ collaboration with Indoera, Juniper, and Holly Hock introduced collectively numerous design aesthetics underneath a shared imaginative and prescient of sustainability. From flowing silhouettes to intricate handcrafted particulars, the gathering highlighted how vogue may be each luxurious and environmentally accountable.
Commenting on the showcase, Mr. Manmohan Singh, Group Govt President and Chief Advertising Officer of Birla Cellulose stated, “At Birla Cellulose, sustainability is not just a commitment—it’s an ongoing journey. While LIVA itself is an inherently sustainable fabric, Livaeco takes it a step further with responsibly sourced raw materials from certified forests, minimal water consumption, and low greenhouse gas emissions. Its unique traceability solution ensures complete source credibility, empowering consumers to make informed, eco-friendly fashion choices. In Jaipur Times Fashion Week, we proudly present the Livaeco based collection in collaboration with our three esteemed partners—Juniper, Indoera, and Holly Hock—who have crafted an exquisite range that seamlessly blends sustainability with high fashion, perfect for the modern woman who values both style and a greener future”.
Jaipur Instances Style Week continued to be a premier platform for celebrating innovation in vogue, and Livaeco’s showcase set new benchmarks in sustainable couture. The occasion introduced collectively designers, vogue lovers, and business leaders, all converging to witness the transformative energy of accountable vogue.
As Livaeco by Birla Cellulose took centre stage at Jaipur Instances Style Week, it strengthened its dedication to a greener tomorrow—one fashionable step at a time.
Word: The headline, insights, and picture of this press launch might have been refined by the Fibre2Fashion workers; the remainder of the content material stays unchanged.
