Honouring the Yr of the Snake, British luxurious vogue home Burberry has launched a capsule assortment and collaboration with the famend Chinese language artist Qian Lihuai.
Grounded in crimson, symbolic of luck and prosperity in Chinese language tradition, the capsule introduces a seasonal iteration of the Burberry Test, in addition to a B snake motif to honour the brand new yr. The gathering options a wide selection of wardrobing choices together with outerwear, a trench costume and jersey separates. Clothes are additionally out there in miniature proportions together with a puffer jacket and seasonal examine scarf. Equipment, excellent for gifting, embody scarves made in silk or cashmere, a leather-based pockets, hats and a bag attraction.
Burberry celebrates the Yr of the Snake with a capsule assortment designed in collaboration with Chinese language bamboo artist Qian Lihuai.
The gathering options red-themed clothes, together with outerwear, attire, and equipment, together with miniature gadgets.
Lihuai crafted 9 bamboo sculptures for the marketing campaign, symbolising love, care, and household.
To have a good time the gathering, Burberry has partnered with Qian Lihua, one of the crucial influential bamboo-weaving artists in China. Weaving is intrinsic to Burberry’s heritage, from the modern open and reticular weave of the signature gabardine to the unmistakable Burberry Test scarf. Hailing from a household with a wealthy historical past in bamboo weaving, Lihua is understood for bringing a recent nuance to the cherished, historical craft.
Lihua has crafted a group of 9 bamboo artwork sculptures for Burberry, the ‘Us’ collection, which function in a marketing campaign starring actor and Model Ambassador Zhang Jingyi and shot by photographer Walter Pfeiffer, in addition to the home windows of key flagships in China. Handwoven and formed into summary, serpentine kinds, they stand as particular person items with their very own story but interconnect to create a complete. They’re certain collectively just like the unbreakable ties of household, inseparable but distinct of their individuality, embodying themes of affection, care and help that are central to the Yr of the Snake. The collaboration has additionally conceptually impressed retailer home windows throughout the area, the corporate stated in a press launch.
“I’ve always been drawn to Burberry’s signature patterns, and it struck me how the textures and colours have an extraordinary resemblance to the intricate designs found in bamboo weaving. It feels like a natural connection,” stated Lihuai.
“The Year of the Snake is a new beginning – a moment to open a fresh chapter. For me, the best part of this time of year is gathering with loved ones, sharing good food and conversation, and soaking in the festive warmth. Shooting Burberry’s campaign gave me a similar sense of connection, especially collaborating with photographer Walter Pfeiffer and the intricate bamboo art installations by artist Qian Lihuai. Creating unique festive memories with Burberry was an absolute joy,” stated Zhang Jingyi, model ambassador.
