Crew Liquid, the worldwide skilled esports group, launched MyBlue, a local fan engagement platform constructed on the Sui blockchain and sensible contact platform.
The launch of MyBlue is the results of a collaboration between Crew Liquid and Mysten Labs, the unique contributor to Sui. The 2 events introduced their partnership in February 2024.
Collectively, Mysten Labs and Crew Liquid are reimagining fan loyalty, empowering followers to unlock unique, one-of-a-kind digital rewards with low-cost, environment friendly transactions, customizability, and the unparalleled pace of Sui’s blockchain.
MyBlue builds on the legacy of Liquid+, Crew Liquid’s unique fan platform launched in late 2020. With MyBlue, followers will get their very own soulbound avatar of Blue, Crew Liquid’s mascot, that they will customise with digital objects earned by finishing quests.
These collectibles will embrace memorabilia of necessary moments of their fan journey, in addition to enjoyable objects that allow fan customization and self-expression. To earn these things, customers full quests by interacting with Crew Liquid, like watching stay esports matches or participant streams, responding to social media posts, chatting with the neighborhood on Discord, submitting memes or phrases of encouragement to groups, answering quizzes, and extra.
Crew Liquid’s MyBlue is a fan-engagement platform on Sui.
Followers also can unlock further rewards and worth, akin to signed jerseys, TL retailer reductions, in-game forex, unique merch and participant entry, and even one-of-a-kind experiences like journeys to an esports occasion.
“We’re excited to launch MyBlue to our fans, as well as the wider esports and gaming communities,” stated Steve Arhancet, co-CEO of Crew Liquid, in a press release. “Thanks to our partnership with Mysten Labs, we’ve taken the best parts of Liquid+ and upgraded it by integrating Sui to make the ultimate fan platform. Fans show up for us, and MyBlue will enable us to keep showing up for them by offering amazing experiences and unique rewards. I can’t wait for all our fans to get their own Blue.”
With the launch of MyBlue, Crew Liquid and Mysten Labs stated they’re redefining fan engagement by offering followers with significant interactions throughout the Sui ecosystem. The customized Blue and all earned objects shall be saved on Sui, giving customers true possession of their particular person fan journey. Moreover, customers create their MyBlue account by means of Mysten Labs’ product, zkLogin, which permits simplified entry to blockchain apps on Sui by way of signing in with acquainted net credentials, like Google and Twitch.
“Seeing Team Liquid push the boundaries of what’s possible in esports and onchain experiences is extremely validating,” stated Anthony Palma (an ace Name of Responsibility participant), head of gaming partnerships at Mysten Labs, in a press release. “Through integrating Sui, Team Liquid fans will have a frictionless journey on MyBlue, acquiring collectibles to showcase their fandom without the need for a deep understanding of the underlying blockchain technology the platform is built on. Through our partnership with Team Liquid, Mysten Labs gives MyBlue users a unique experience to customize avatars, complete quests, and earn rewards.”
Crew Liquid will host a celebration occasion on Thursday, November 14 for the launch of MyBlue on twitch.television/teamliquid, from midday to 4 pm Pacific time. Followers will be capable to earn prizes by digitally taking part in the world’s largest crane recreation and by coming into the “Ultimate TL Fandom Kit” giveaway that features a TL retailer purchasing spree, and an Alienware peripherals package deal, and a customized Blue plushie and corresponding distinctive merchandise for his or her MyBlue.
Crew Liquid, based in 2000, has received greater than $53 million throughout 7,000 tournaments up to now. Sui is a first-of-its-kind Layer 1 blockchain and sensible contract platform designed from the underside as much as make digital asset possession quick, non-public, safe, and accessible to everybody.
Its object-centric mannequin, based mostly on the Transfer programming language, permits parallel execution, sub-second finality, and wealthy on-chain property. With horizontally scalable processing and storage, Sui helps a variety of purposes with unmatched pace at low price.
Mysten Labs is a staff of main distributed techniques, programming languages, and cryptography consultants whose founders had been senior executives and lead architects of pioneering blockchain initiatives. The mission of Mysten Labs is to create foundational infrastructure for Web3.
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