MYT Netherlands Mum or dad B.V. (NYSE: MYTE) (“Mytheresa” or the “Company”) prepares to rename the Firm “LuxExperience B.V.” as a part of its deliberate acquisition of YOOX NET-A-PORTER (“YNAP”). As a newly mixed group, LuxExperience will likely be house to a few of the most distinguished retailer manufacturers in digital luxurious with sturdy identities and distinctive traits, providing extremely curated and strongly differentiated edits of probably the most prestigious luxurious manufacturers for luxurious customers worldwide. The renaming displays the Firm’s ambition to construct a number one international multi-brand digital luxurious group that creates communities for true luxurious fans and desirability via distinctive digital and bodily experiences. Topic to approval and efficient with closing, the Firm will proceed to be listed on the New York Inventory Alternate (NYSE) with the commerce identify “LuxExperience” and a brand new ticker image of “LUXE”. The renaming will likely be offered for approval by the Firm’s shareholders at an Extraordinary Normal Assembly, scheduled for March 6, 2025.
The renaming will likely be a primary milestone following the completion of the Firm’s introduced acquisition of YNAP, that includes the NET-A-PORTER, MR PORTER, YOOX and THE OUTNET manufacturers. Mytheresa and YNAP have every earned a powerful popularity within the luxurious business for his or her pioneering roles in innovation, authoritative editorial voice and curation in addition to high-quality customer support. All manufacturers stand for clearly differentiated however complementary multi-brand choices for luxurious clients worldwide and carry a powerful heritage: Launched in 2000, NET-A-PORTER grew to become a frontrunner within the on-line luxurious vogue sector and an authoritative editorial voice for must-have womenswear collections. Since 2006, Mytheresa has established itself as an business chief within the on-line luxurious market with particular entry to unique product and model experiences. Since 2011, MR PORTER is a go-to vacation spot for males’s fashion with a novel curation for vogue and way of life. Since 2000, YOOX provides a luxurious treasure hunt purchasing expertise with one of many world largest choices of luxurious manufacturers from previous seasons, whereas THE OUTNET, based in 2009, provides probably the most luxurious purchasing expertise in off-price.
MYT Netherlands Mum or dad BV (Mytheresa) will rename itself ‘LuxExperience BV’ following its deliberate acquisition of YOOX NET-A-PORTER (YNAP), together with manufacturers like NET-A-PORTER, MR PORTER, YOOX, and THE OUTNET.
Topic to shareholder approval in March 2025, LuxExperience goals to change into a number one international multi-brand digital luxurious group, enhancing buyer experiences and synergies.
All manufacturers share the identical rules: a powerful buyer focus, curation and inspiration and the creation of desirability via distinctive digital and bodily experiences. LuxExperience serves as a unifying image and residential reflecting these core values.
Michael Kliger, Chief Govt Officer of Mytheresa, mentioned, “Luxury is an experience-driven business. The introduction of the new group name LuxExperience reflects our ambition to strengthen our position as a leading global multi-brand digital luxury group that builds a community for true luxury enthusiasts and creates desirability through digital and physical experiences. Within the group, we will further strengthen and develop the unique store brands and their identities, while creating synergies in the back-of-house. The new formed group will present one of the most exciting opportunities for investors worldwide to participate in the huge market opportunity in digital, multi-brand luxury shopping.”
The closing of the transaction, which is anticipated to happen within the first half of calendar yr 2025, is topic to customary situations, together with the receipt of antitrust approvals.
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