Crypto.com (Foris DAX Inc)
All Those Celebrities Pushing Crypto Are Not So Vocal Now
In the latest commercial from the virtual currency exchange Crypto.com, titled “Bravery Is a Process,” the star basketball player Joel Embiid walks through Philadelphia while Bill Self, his former college coach, lends the narration. “Even when our path didn’t make sense to everyone else, we kept going,” Mr. Self says in the ad, which made […]
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Prepare Yourself for This Weekend’s ‘Crypto Bowl’
The crypto industry, which struggles with a reputation for being volatile, bad for the environment and overrun by wealthy tech guys, has tried to demystify itself for the general public in part by pouring money into marketing. Several ad experts said they had déjà vu, noting similarities to the gush of money dedicated to marketing […]
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Why Crypto.com Is Putting Its Name on the Staples Center
It was then, during a slump in cryptocurrency prices, that Mr. Marszalek decided to rebrand Monaco. He contacted Matt Blaze, a cryptography professor then at the University of Pennsylvania, who had owned the crypto.com domain name for 25 years. During that time, Mr. Blaze had refused to part with the web address and had publicly […]
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