President Trump crowed about actress Sydney Sweeney’s controversial American Eagle Outfitters denims advert as soon as he realized she is outwardly a Republican.
“She’s a registered Republican?!” an astonished Trump exclaimed on Sunday night when a reporter requested for his response to stories that Sweeney had registered with the social gathering in Florida in June 2024. “Oh — now I love her ad! If Sydney Sweeney is a registered Republican, I think her ad is fantastic.”
By Monday it had turn out to be “the HOTTEST ad out there,” as Trump continued to gush on Reality Social, which despatched American Eagle inventory surging by 15%, CNBC reported. The Monday morning submit then morphed into an indictment in opposition to the “woke,” starting from the “no longer hot” Taylor Swift, to Jaguar’s ill-fated 2024 advert marketing campaign. “Being woke is for losers,” Trump concluded. “Being Republican is what you want to be.”
The “Sydney Sweeney has great jeans” marketing campaign launched on July 23, delivering the “clever, even provocative language” that Chief Advertising Officer Craig Brommers had promised was “definitely going to push buttons.” Sweeney, sporting the slouchy denims amid quite a lot of settings, will adorn 3D billboards in Instances Sq. and elsewhere, and take to Snapchat and Instagram to talk with customers.
The blonde-haired, blue-eyed actress’s declaration that “I have good jeans,” whereas exhibiting off a pair of American Eagle flared jeans, triggered a debate about race and Western magnificence requirements. The marketing campaign’s interchangeable use of the phrases “jeans” and “genes” to hammer house the pun helped gas the backlash with what some critics noticed as a veiled reference to eugenics, a discredited gene-manipulation concept embraced by Adolf Hitler and Germany’s Nazi Social gathering.
American Eagle stated Saturday that the advert marketing campaign “is and always was about the jeans. Her jeans. Her story. Great jeans look good on everyone.”
A marketing campaign poster starring Sydney Sweeney is displayed on the American Eagle Outfitters retailer, Friday, Aug. 1, 2025, in New York. (AP Picture/Yuki Iwamura)
On Sunday the president, ever looking out for these he perceives as loyalists, stated there are most likely many extra folks like Sweeney.
“You’d be surprised at how many people are Republicans,” he stated whereas chatting with reporters on stay tv in Pennsylvania. “That’s one I wouldn’t have known, but I’m glad you told me that.”
Initially Revealed: August 4, 2025 at 12:25 PM EDT
