Out With the Facebookers. In With the Metamates.

Google’s employees are called Googlers. Amazon’s workers are known as Amazonians. Yahoo’s employees were Yahoos.

So it was a conundrum for employees at Facebook, long known as Facebookers, when the company renamed itself Meta late last year.

The terminology is now no longer in question. At a meeting on Tuesday, Mark Zuckerberg, Facebook’s founder and Meta’s chief executive, announced a new name for his company’s employees: Metamates.

Mr. Zuckerberg introduced the term as part of an overhaul of Meta’s corporate values, which he said needed updating because of the company’s new direction. In October, he took many by surprise by shifting Facebook toward the so-called metaverse, in which different computing platforms are connected to one another across the internet. The move de-emphasized the company’s social networking apps, like Facebook, Instagram and WhatsApp, which have been under scrutiny for privacy and data challenges, hateful content and misinformation.

So past Facebook values like “Be bold” and “Focus on impact”? They are gone. In their place are “Live in the future,” “Build awesome things,” “Focus on long-term impact” and “Meta, Metamates, me,” Mr. Zuckerberg said on Tuesday.

“I’ve always believed that in order for values to be useful, they need to be ideas that good companies can reasonably disagree with or emphasize differently,” he wrote in a post to his Facebook page. He added, “I think these values capture how we must act as a company to bring our vision to life.”

Silicon Valley companies have long had their own jargon and cultures. Corporate mottos like “Don’t be evil,” “Innovation leads to innovation” and “Move fast and break things” are legion. Palantir, a big data software company, even emblazoned the slogan “Save the Shire,” a “Lord of the Rings” reference, on employee T-shirts. All of that gave rise to sendups of the tech world like HBO’s “Silicon Valley.”

For Mr. Zuckerberg, the latest values represent a kind of fresh start for his company, even though the metaverse is far from formed. But Meta’s employees greeted the reset on Tuesday with mixed reactions.

On some internal forums, hundreds of employees welcomed the changes with heart emojis. Yet in private chat messages, away from the eyes of managers, some workers expressed more skepticism.

“How is this going to change the company? I don’t understand the messaging,” one engineer wrote in a private chat viewed by The New York Times. “We keep changing the name of everything, and it is confusing.”

Another employee said being a Metamate reminded him of sailing. “Does this mean we are on a sinking ship?” the worker wrote.

Others said the new slogans had a “military inspiration” or gave a sense of being “a cog in a machine,” according to employee posts reviewed by The Times. And on Twitter, one Meta employee made fun of the new values, replacing them with “conform” and “obey.” He quickly deleted the message.

Meta declined to comment on the employee posts.

The Metamates moniker was coined by Douglas Hofstadter, a professor of cognitive science at Indiana University and author of the Pulitzer Prize-winning book “Gödel, Escher, Bach: An Eternal Golden Braid.” In a tweet, Andrew Bosworth, Meta’s chief technology officer, said an employee had emailed Mr. Hofstadter for ideas for a rebrand.

In an email, Mr. Hofstadter said he had originally suggested “teammate” to describe Meta’s employees, since each half of the word is an anagram of Meta. In a postscript, he recommended Metamate as an alternative. He added that he was unaware the company had adopted the name.

“By the way, I don’t use Facebook and never have,” he wrote. “In fact, I avoid all social media. That’s not my style at all. But email I do use!”

Mr. Zuckerberg, in his Facebook post, counseled employees to be patient with all of the company’s changes. One of the new values instructs employees to “focus on the long-term impact” as Facebook makes its transition to the metaverse.

“We should take on the challenges that will be the most impactful, even if the full results won’t be seen for years,” he wrote.

Ryan Mac contributed reporting.

Yoojin Song: fostering meaningful exchanges between people and digital products

Yoojin Song, a New York-based product designer, brings a creative approach to fostering meaningful exchanges between people and digital products. Her expertise lies in UX design, UI design, and interaction design. She views design as a problem-solving tool and a means to enhance the connection between digital and physical experiences. Her passion for research-driven and human-centered […]

Know More

WhatsApp: A new way to send and receive USDT (without gas fees)

In a bold move that mirrors Telegram’s recent successful launch of their Wallet, WhatsApp’s 3.03 billion users can now seamlessly send and receive USDT through WhatsApp without fees through a beta service launched by tech startup TeekPay. This innovation could reshape how cryptocurrency transactions are conducted, but it also raises significant questions about the long-term […]

Know More

Refresh Your Fitness Routine with freebeat’s AI-Driven Workouts

In today’s digital fitness landscape, many users struggle with content fatigue. Traditional fitness platforms, despite offering a range of workouts with charismatic instructors, often rely on a limited selection of exercise sessions and music tracks. Over time, this can make the content feel repetitive, reducing motivation and engagement. This is where freebeat, with its advanced […]

Know More