We collect cookies to analyze our website traffic and performance; we never collect any personal data. Cookie Policy
Accept
NEW YORK DAWN™NEW YORK DAWN™NEW YORK DAWN™
Notification Show More
Font ResizerAa
  • Home
  • Trending
  • New York
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
  • Crypto & NFTs
  • Tech
  • Lifestyle
    • Lifestyle
    • Food
    • Travel
    • Fashion
    • Art
  • Health
  • Sports
  • Entertainment
Reading: Streetwear Is Dead
Share
Font ResizerAa
NEW YORK DAWN™NEW YORK DAWN™
Search
  • Home
  • Trending
  • New York
  • World
  • Politics
  • Business
    • Business
    • Economy
    • Real Estate
  • Crypto & NFTs
  • Tech
  • Lifestyle
    • Lifestyle
    • Food
    • Travel
    • Fashion
    • Art
  • Health
  • Sports
  • Entertainment
Follow US
NEW YORK DAWN™ > Blog > Fashion > Streetwear Is Dead
Streetwear Is Dead
Fashion

Streetwear Is Dead

Last updated: February 10, 2022 8:00 am
Editorial Board Published February 10, 2022
Share
SHARE
10STREET1 facebookJumbo

It is as big a shift as when ready-to-wear merged with made-to-measure in the 1960s and ’70s. And yet, while the evolution has been taking place for a while, the “streetwear” designation lingers. As fashion week dawns, say many designers, it’s time to bury it.

What does it even mean?

“I’d like to have a conversation with my community about why anyone ever decided to call it ‘streetwear,’” in the first place, said Rhuigi Villaseñor, the founder of Rhude, the Los Angeles label that specializes in crossbreeding luxury and streetwear, who was named creative director of Swiss luxury brand Bally earlier this year.

Heron Preston, the founder of an eponymous brand (his full name is Heron Preston Johnson, but he goes by Heron Preston), who began his career as a member of Been Trill, the DJ and art collective of coolness co-founded by Mr. Abloh, agreed.

“I never really identified with it or wanted to use it,” Mr. Preston said of the term “streetwear.” Heron Preston is part of New Guards Group, the Italian company that applied the luxury conglomerate model to streetwear and that is now owned by Farfetch, the e-commerce conglomerate. But, Mr. Preston continued: “I was forced to because in some ways it’s an instant invitation into a culture. There are all sorts of associations that come up when you say that word.”

Streetwear-the-fashion-sector was born in the 1980s and ’90s from the intersection of skate and surf kid culture, hip-hop and underground art: a reaction against an industry in which the creators could not see themselves or their value system.

Its godparents were Shawn Stussy, who founded Stüssy in California in 1980; Nigo, who opened A Bathing Ape in Tokyo in 1993; and James Jebbia, who opened Supreme in 1994, all designers without any formal fashion training in art school or ateliers (when Mr. Jebbia received a men’s wear award from the Council of Fashion Designers of America in 2018, he said, “I’ve never considered Supreme to be a fashion company or myself a designer”). Yet their use of graphics with casual clothing as a canvas became an instant badge of belonging — and a collectible.

You Might Also Like

Spain’s Mango hits double-digit progress in H1 2025, income over $2 bn

UK’s Topshop & Topman return to the runway this august

Switzerland’s Richemont kicks off FY26 with sturdy Q1 gross sales of $6.2 bn

Swedish model H&M Transfer launches SoftMove pilates assortment for summer season

US Wrangler companions with Genesco in multiyear footwear licensing deal

TAGGED:The Washington Mail
Share This Article
Facebook Twitter Email Print

Follow US

Find US on Social Medias
FacebookLike
TwitterFollow
YoutubeSubscribe
TelegramFollow
Popular News
Xbox’s AI initiative with Muse is an try and learn the tea leaves, not the room
Technology

Xbox’s AI initiative with Muse is an try and learn the tea leaves, not the room

Editorial Board February 19, 2025
Oshkosh launches EV and different tech for specialty autos with security, quiet and cleanliness in thoughts
Why Brandon Perea’s ‘Nope’ Audition Made Jordan Peele Cry
Up to date knowledge from Section I examine of antibody-drug conjugate EBC-129 launched
Assassinations Become Weapon of Choice for Guerrilla Groups in Myanmar

You Might Also Like

US’ Tapestry ups stake in Gen Phoenix to 9.9%, indicators 3-year pact
Fashion

US’ Tapestry ups stake in Gen Phoenix to 9.9%, indicators 3-year pact

July 15, 2025
Spanish model Mango provides Helena Helmersson to board for international development
Fashion

Spanish model Mango provides Helena Helmersson to board for international development

July 15, 2025
Lululemon companions with Tata CLiQ as franchise associate for India entry
Fashion

Lululemon companions with Tata CLiQ as franchise associate for India entry

July 15, 2025
US, UK trend executives cite main provide chain gaps: Survey
Fashion

US, UK trend executives cite main provide chain gaps: Survey

July 14, 2025

Categories

  • Health
  • Sports
  • Politics
  • Entertainment
  • Technology
  • World
  • Art

About US

New York Dawn is a proud and integral publication of the Enspirers News Group, embodying the values of journalistic integrity and excellence.
Company
  • About Us
  • Newsroom Policies & Standards
  • Diversity & Inclusion
  • Careers
  • Media & Community Relations
  • Accessibility Statement
Contact Us
  • Contact Us
  • Contact Customer Care
  • Advertise
  • Licensing & Syndication
  • Request a Correction
  • Contact the Newsroom
  • Send a News Tip
  • Report a Vulnerability
Term of Use
  • Digital Products Terms of Sale
  • Terms of Service
  • Privacy Policy
  • Cookie Settings
  • Submissions & Discussion Policy
  • RSS Terms of Service
  • Ad Choices
© 2024 New York Dawn. All Rights Reserved.
Welcome Back!

Sign in to your account

Lost your password?